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09 July 2012

Get ready for the best blow-dry of your life

Because the ghd air™ is a hairdryer with a difference…

It’s been more than a decade since we launched our iconic styler so what better way to celebrate more than 10 years of good hair days than to launch its perfect partner, our first professional hairdryer, the ghd air ™.

A great blow-dry is the starting point for any good hair day and the ghd air ™ will get your style off to the best start every time, but what makes the ghd air ™ different? Well, almost everything. It’s designed for stylists who need a hairdryer that delivers, so it’s packed with features that make blow-drying quicker and easier. Its 2,100W motor makes it much more powerful than a normal hairdryer, while the body itself is shaped to give you a faster blow-dry. And while it’s certainly quicker, it’s a lot quieter than other hairdryers on the market.

A great blow-dry is the starting point for any good hair day

As it dries your hair the ghd air™ uses advanced ionic technology to lock in moisture for softer, shinier results that last for longer, with far less frizzing. Variable power and temperature controls, plus the choice of two nozzles, allow you to tailor your blow-dry to your hair type, while a cool shot button helps you set your style in place with a blast of cold air.

The ghd air ™ is also a breeze to use thanks to an ergonomic design that makes it comfortable to hold for both left and right-handed users, and a 3m long power cable that gives total flexibility as you dry.

Softer, shinier results that last for longer, with far less frizzing

Impressed by its power and versatility, ghd air™ is already widely used in top salons by the best stylists, including international session stylist and creative director for ghd, Kenna. 'Today’s blow-dry isn’t about flat lengths scooped under at the ends, the style is big, loose and sexy — hair with movement, volume and shine,' explains Kenna. 'I love using the power of ghd air ™ to lock in shine as it gives me the ability to create the perfect foundation to style hair and get a great shape.'

I love using the power of
ghd air™ to lock in shine

And it's not just in salons where ghd air ™ is transforming the way the pros work, it's already a regular styling staple backstage at London Fashion Week, where the best results are demanded – fast. Armed with his
ghd air ™ Kenna and his team used it to create the looks at the A/W 2012 shows for David Koma, Basso & Brooke, Jean-Pierre Braganza and Fyodor Golan. Not only did it deftly deal with the tumbling tresses of an army of models but most of them wanted to know how they could get their hands on one!

A load of hot air? Definitely not. Try the ghd airfor yourself and discover why.


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