The History of ghd | ghd® Australia

21 YEARS OF GOOD HAIR DAYS

A HISTORY OF GHD

ghd are leading the way in understanding the science of hair. Our Research & Development labs in Cambridge are unique in combining physicists, material scientists, product designers and hair specialists to focus solely on the terminal manipulation of hair. The facility allows for scientific testing on hair and the development of new products, as well as product performance testing.

3 hairdressers bring a new and innovative straightening iron from Korea to the UK.

Rapidly becomes the must- have styling tool. Sold through salons, fan base quickly develops through the recommendation of stylists.

ghd goes international, entering Australia, South Africa, Spain, Italy, Scandinavia, Germany and France.

ghdhair.com launches, bringing the brand online.

ghd opens a research and development lab dedicated to the thermal manipulation of hair - a world first. ghd now holds 117 patents, 37 granted and 80 pending.

Expansion into premium retail gives proximity to luxury beauty brands such as Chanel, Dior and Lancôme.

ghd launches into new categories: hairdryers in 2012 with ghd air®, followed by curling in 2014 with ghd curve®.

Our core styler technology performance is enhanced via Ultra-zone™ technology, ultimately creating our most premium styler, ghd platinum+.

New dual-zone™ technology introduced and our ghd gold® and max wide plate styler reimagined, delivering smoother, sleeker and healthier looking hair.

Rapid growth in USA, Asia, Middle East and beyond. With more exciting NPD launches and innovations to come.

A HISTORY OF GHD

WHERE IT ALL STARTED

International Phenomenon

Unique R&D Facility

Building a premium powerful beauty brand

Innovative Styling Portfolio

From International to Global