The ghd directive The ghd directive

For our artistic team, we sought out creative professionals at the very top of their game - but not just from the world of hairdressing.

We've got amazing stylists, of course, but we've also got make-up artists, choreographers, photographers, fashion stylists, and more... all handpicked, and all setting the ghd looks for every season.

These divine creatives are the ones who develop the directional looks for haute couture fashion shows; for television and film; and for platform work, seminars and international events.

Meet the ghd Directive, UK