Could not find content slot with id [null] or no content slot specified
Most Wanted
ghd IV styler

ghd IV styler

For everyday styling

£99.00 In stock
free delivery
If you
don't ask,
you don't
get ghd

For straightening, curls and waves


The original multi-award-winning ghd IV styler is the perfect tool for quick, effortless straightening and easy curls and waves. Suitable for all hair types and lengths. A brilliant all-rounder for everyday styling.

Price Includes

  • ghd IV styler
  • Free delivery available

Product Features

  • Ceramic heaters
  • Sleep mode
  • Universal voltage
  • Round barrel
  • 2.8m swivel cord

Buy with Confidence

  • 2 years manufacturer's guarantee
  • Secure online payments
  • Guaranteed product authenticity
  • Track your order

Killer Combos

  1. ghd IV styler

    ghd IV styler collection

    ghd IV styler



    Hair Dryers

    ghd air® Hairdryer



    Combo Purchase

    Price for both items


You may also like ...

  1. ghd V Gold Classic styler

    ghd V gold series

    ghd V Gold Classic styler

ghd IV styler is rated 4.5 out of 5 by 4624.
Rated 5 out of 5 by from This product is the best. I have used ghd straighteners for a few years now and would not use anything else. They straighten my hair with ease leaving it looking sleek and shiny.
Date published: 2016-01-06
Rated 5 out of 5 by from Only brand I trust! I bought a GHD straightener 4 years ago and dropped it a ton, when I finally broke it I knew I couldn't go to any other brand, worth the bucks!
Date published: 2016-01-06
Rated 5 out of 5 by from Bae liked her gift Got this as a gift. Recipient was very happy to open it on Christmas morning.
Date published: 2016-01-06
Rated 5 out of 5 by from Great buy for my girlfriend Got this as a christmas present for my girlfriend. i've listed her hair type, length, etc. She kept borrowing her sisters and wanted her own. She wasn't too excited at first but now that she has them she uses them all the time... apparently it's just that GHD quality that others can't give you. As a guy, it's a ridiculously safe bet as a gift. Assuming your partner has long hair of course ;)
Date published: 2016-01-06
Rated 4 out of 5 by from Replaces te 3.1b..Both as good as each other except the casing These work just as good as my old 3.1b model but the casing on this product tends to get far hotter than my other and seems thinner..Ive only had since Christmas and the wording has rubbed off the casing as gets too hot on the outer and can burn hands easily. Still use them though as ghd's are the only straighteners that will straighten my long curly slightly frizzy hair to bang straight..Also used on Daughters' hair that is also curly. Overall 9/10
Date published: 2016-01-06
Rated 5 out of 5 by from excellent as allways My daughter has been using ghd's since her early teens, I bought her a pair a couple of years ago, unbeknowns to me it was a bogus company, they only lasted a short while. Then she started using her old ghd's they're still going strong after 9 years. So I treated her to a new legitimate pair, the old ones are still functioning, I might add. Will make sure I use legitimate ghd Web sites in future.
Date published: 2016-01-04
Rated 5 out of 5 by from Best Purchase Ever! I have to say this is honestly the best straightener I've ever used. It takes me half the amount of time to straighten my hair and I have short hair so it didn't take long before but is even better with this one, it heats up super quick and have never had an issue, it was worth the money for sure. I never knew what an awesome straightener was until I got this one, now I know why it's worth the money to spend a little more!
Date published: 2016-01-04
Rated 5 out of 5 by from Great Been saving up for these and im so happy to own them! My hair is in much better condition after just a week of use compared to others!
Date published: 2016-01-03
Rated 4 out of 5 by from Great but not much different to GHD 2. I replaced my old GHD 2 which I've had for almost ten years. The new GHD 4 is a better shape which is more comfortable to use. However I don't find it any better than my old version in terms of hair styling or result.
Date published: 2016-01-03
Rated 5 out of 5 by from A straightener that really works! I always seem to have kinks in my hair, and could never get those sections to be straight like the rest of my hair. Then I started using GHD's and they are amazing! They straighten out the kinks/waves in my hair effortlessly. Really happy with my purchase!
Date published: 2016-01-03
Rated 5 out of 5 by from Very Good Love these GHD, good value for money and I would recommend them to my friends
Date published: 2016-01-02
Rated 5 out of 5 by from Efficient, effective, brilliant My new GHD straighteners are everything I hoped for. They heat up very quickly and work brilliantly, I am very pleased and impressed.
Date published: 2016-01-02
Rated 5 out of 5 by from Excellent product I bought this product for my daughter for Xmas, she has long, fine but quite thick hair and its perfect for her hair, she has straightened and curled her hair using the product both with great effect. The service was amazingly fast and efficient. Overall a very satisfied customer
Date published: 2016-01-02
Rated 5 out of 5 by from A good quality product. Love the finish when I have straightened my hair, it is noticeable however I would love to have some loose curls in my hair. I have medium length hair ( just below my shoulders), can you suggest any easy tutorials that you think would be helpful. I have seen some on YouTube but cannot get the hang of it.
Date published: 2016-01-02
Rated 5 out of 5 by from Exelente La mejor plancha que existe. He pasado de plancharme el pelo cada día a hacerlo solo después de lavarlo. Gracias a esta plancha mi pelo esta mas cuidado. No dudaría en recomandarla, de echo mi hermana ya se la compro después de probar la mía. Gracias
Date published: 2016-01-01
Rated 5 out of 5 by from Siempre ghd Las mejores planchas ghd, no queman el pelo, lo cuidan, se nota muchísimo la diferencia entre ghd y otra plancha. No queman si las tocas por el exterior.
Date published: 2015-12-31
Rated 4 out of 5 by from Replacement Have loved my ghd's and use them nearly every day. Mine broke 2 weeks before Christmas so my husband bought me these as a replacement. Only used them 3/4 times so far but seem the same.
Date published: 2015-12-31
Rated 5 out of 5 by from Estoy encantada con mi GHD La plancha GHD me deja el pelo liso y brillante de una sola pasada.
Date published: 2015-12-30
Rated 4 out of 5 by from Very quick it's a good product very quick .. Love it , can't complain about anything..
Date published: 2015-12-30
Rated 5 out of 5 by from Perfect As usual GHD straighteners are superior to other brands These were bought as a second set to keep at my holiday home to save keep taking my others to and fro I had another brand but just didn't leave my hair as perfect as these do They are worth every penny
Date published: 2015-12-29
Rated 4 out of 5 by from ghd Classic styler I like this product as far as size and shape,heats up really fast! I think it should at least have another setting besides on!I am using this iron just on my hair and I think it gets way to hot! Ihave Used other irons before and can at least lower the heat!Ido use all the heat products too!so overall I don't know if I'd reccommend especially if you have fragile hair!
Date published: 2015-12-29
Rated 5 out of 5 by from I love my ghds I have had ghd straighteners before but when they broke I couldn't afford a new set, so I have had various other makes for a while now so was over the moon that I got some new ones for Christmas. Within an hour of opening them they were plugged in and being used . I love them .
Date published: 2015-12-29
Rated 5 out of 5 by from Ghd's always the best choice Ghd's bought for my daughter for an Xmas pressie! replacing her old ones!! She was chuffed with them! We wouldn't use anything else!
Date published: 2015-12-29
Rated 5 out of 5 by from Fantastic Fantastic product heats quickly and very east to use
Date published: 2015-12-29
Rated 5 out of 5 by from Straight hair that stays straight First time in having my own ghd's and massive difference between my old ones and these. When I first did my hair,it felt smoother and sleeker and so much straighter and it stays like it longer ,I like the fact it auto switches off after 30 min etc for safety and that u can curl with them. Was abit optimistic about buying these ones and going for a more expensive ghd but these are fab :)
Date published: 2015-12-28
Rated 3 out of 5 by from Not bad but had expected better This is my first pair of ghd's having previously purchased cheaper competitor models and I must admit I'm a little underwhelmed. They do the job but I find they require two or three runs through my hair and the plates don't seem to touch my hair sometimes requiring yet another run through! I'll use these until they've have had their day but I'm not convinced I would purchase again.
Date published: 2015-12-28
Rated 5 out of 5 by from Glad I made the purchase I made this purchase after my friend recommended the brand a few times and her hair is always impressively straight - even more impressive if you know how curly/frizzy her natural hair is. Ive always been paranoid about putting heat on my hair but I'm comfortable with these as it doesn't feel like they're burning or singeing and the finished result exceeded my expectations for my own hair. The straighteners themselves feel well built, comfortable and durable. The heat up time is excellent too. Ive also noticed the time it takes to fully straighten my whole head has reduced.
Date published: 2015-12-27
Rated 4 out of 5 by from en general bueno muy sorprendida de que no indique a que temperatura se calienta la plancha y de que no tenga ni regulador de la misma ni entre con una funda
Date published: 2015-12-27
Rated 5 out of 5 by from Finally a straightener which straightens my hair Excellent straighteners. They heat up very fast and always leave my hair looking smoothie, straight and silky
Date published: 2015-12-27
Rated 5 out of 5 by from Brilliant I got these for a Christmas present for my daughter and she loves them. She has curled her very thick long hair and then the next day straightened it in record time. Excellent she is very happy.
Date published: 2015-12-27
  • y_2017, m_2, d_22, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_34, bvpage2n
  • co_hasreviews, tv_0, tr_4624
  • loc_en_GB, sid_124, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_ghdhair

What size are the plates on the Ghd IV styler?(large,medium or small)

Asked by: EllaKate
The ghd IV styler comes equipped with our standard size plates which are 1 inch in width.
Answered by: MATTH
Date published: 2016-10-30

The plug model in Britain?

Is the plug different in Britain from the rest of Europe? Like in France for example?
Asked by: Mayflower
All orders purchased from our UK website will be shipped with a standard UK 3 pin plug. You will be required to use the correct plug adapter for the country you are in when using abroad.
Answered by: MATTH
Date published: 2016-10-02

Will these Straighter work in Canada

Hi I have a pair of these here in England but I'm moving to Canada for a year and I was wondering given the Canadian Mains Voltage is lower than the UKs will these work in Canada? THANKS, M x
Asked by: Monnia
Yes, the IV Styler will work in Canada. All of our stylers are equipped with universal voltage, which means that no matter where you are in the world it will work. The only thing you will need to do is use it with the appropriate plug adapter for the country that you are in.
Answered by: MATTH
Date published: 2016-08-21

Does it work in a wet hair?

Asked by: Caroline2015
None of our stylers, including the ghd IV Styler, are designed to be used on wet hair so your hair needs to be completely dry before styling. We would also always recommend using the ghd Heat Protect Spray before styling and drying your hair to help protect it from heat related damage.
Answered by: REAB
Date published: 2017-02-13

What's the max temperature?

Asked by: Aksa
The ghd IV Styler works at a temperature of 175-185 degrees as we have found this to be the optimum temperature for hair styling.
Answered by: MATTH
Date published: 2017-02-19
  • y_2017, m_2, d_22, h_19CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_53
  • loc_en_GB, sid_124, prod, sort_[SortEntry(order=HELPFULNESS, direction=DESCENDING), SortEntry(order=LOCALE, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_ghdhair
limit 19 characters
limit 150 characters
*These fields are required
They don't want to get the hint

Unfortunately, {0} doesn’t want to receive emails from ghd, so we cannot send them your hint. But don’t worry, here's a couple of ways to get what you want, including:

  1. Leave not-so-subtle hints with strategically placed magazines and the ghd adverts circled
  2. Share our social posts so they #getthehintdarling


We've been your partner in crime during your quest for fabulous hair, but this may be one step too far as you have used all your hints for today. Call your lawyer and come back tomorrow to get your #MostWanted.


Be guilty of having fabulous hair and share your #MostWanted product.