ghd platinum® goes under the microscope. BBC's Horizon explores the latest cutting-edge technology designed to push the boundaries of hair and hair care.
break the rules, not your hair
Be as bad as you like, but be good to your hair with our innovative ghd platinum® styler. Styles with 50% less breakage*, 20% more shine** and proven to be kinder to hair colour†. Achieve ultimate results in just one stroke††.
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*Vs. a styler working at 230°C in a lab test. **Vs. untreated hair. +2x more colour integrity vs a styler working at 230°C. ++81% of 146 consumers agreed it achieved ultimate results in one stroke