Euphoria

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It all began with a seductive little tease. First, questions appeared. They were everywhere, asking you if you were dark or pure - in the glossies, on the tube, on posters, on the net. And it was here, on the web, where you searched for answers. But where was it all leading? No one knew, until...

One day, it all came alive. First through dance at the ghd EXPERT Awards, then in the avant-garde dark and pure drama of the inimitable Jonny Woo. All the beautiful people were there to see two limited edition ghd IV stylers thrust into the spotlight. One dark, one pure, both immaculate. And in the very same spaces where before there were questions, images now started to appear. Two beautiful visions of glossy women. One dark, one pure, both gorgeous.

The world of hair had once again been rocked to its very core.