THE ghd STORY

2001

  • In January, ghd is born
  • Celebrities fall in love with ghd - cult following begins

2002

  • ghd iron oil product launch
  • Launches in Australia

2003

  • Annual sales reaches £12 million
  • First TV advert airs - ghd sponsors “The Salon”
  • Mini and Salon stylers launched
  • Launches in South Africa, Spain, Italy and Scandinavia
  • The search for the ghd Directive begins

2004

  • Sales hit £37 million
  • The Pink Iron launches for the very first time
  • Launch of Expert Programme for salons

2005

  • ghd takes on the USA
  • Sunday Times Fast Track "Fastest Growing Company"
  • ghd takes London, Durban and New York fashion weeks by storm
  • ghd Expert Schemes launches
  • Sales £54 million

2006

  • ghd global website launches
  • thermodynamics® launched - "Style with heat, style without fear"
  • Launches in France and Germany
  • Leah Wood and Kimberley Stewart support the launch of the new Hot Pink Styler
  • Sales £75 million

2007

  • ghd IV styler collection goes on sale in the UK - "Thou shalt never be the same girl twice"
  • ghd Directive at New York Fashion Week for NARCISCO RODRIGUEZ
  • ghd Directive at Paris Fashion Week for STELLA MCCARTNEY
  • ghd launches new branding "Thy will be done"
  • Madonna, Cameron Diaz and Gwyneth Paltrow on the waiting list for Pink Styler supporting Breakthrough Breast Cancer
  • Sales £115 million

2008

  • ghd Directive at Paris Fashion Week for EMANUEL UNGARO
  • ghd launches Dark or Pure limited edition stylers
ghd Guardian Angels
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