For hair straightening

Ideal for creating straight and sleek looks when blow-drying, leaving hair frizz-free with a soft, smooth finish. Contains UVA protection and helps retain the hair's moisture and elasticity when heat-styling.

High performance properties

• Contains a heat-activated protection ingredient derived from meadow foam seed oil, which penetrates the hair cortex, improving moisture over an extended time, and giving more flexibility and elasticity to the hair.
• Helps to repair the hair, preventing colour-fade and giving long-lasting shine and condition.
• Protects against the effects of humidity, maintaining sleek, straight looks for longer.
• Contains a UVB absorber (a-polyquaterium), which protects hair from UV radiation and also protects the hair's natural surface proteins and lipids.
• Contains a highly effective styling polymer, giving hold, high resistance to humidity, and flexibility.
• Contains serum smoothing ingredients for added shine.
• Contains sunflower seed extract for UVA protection.
• Provides medium hold.

Directions for use

Apply after step 2 to damp hair, smoothing gently through the hair with your palms before blow-drying and straightening with your ghd styler. Follow with step 4.

Also available in this range:

obedience cream for frizz-free styling 5.1oz

maximise mousse for all hair types 8.5oz

creation spray for iron styling 5.1oz