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behind the scenes

Take the new ghd eclipse™ styler, add session styling king Sam McKnight and iconic photographer Rankin, then get them working with one beautiful model. The result? A campaign showing hair we love, want, need, NOW!

The ghd eclipse™ is a special styler. The most exciting launch from ghd in more than a decade, it has the ability to transform any hair texture quickly and easily using patented tri-zone™ technology. It’s a gamechanger for hairstyling. 

Sam McKnight is the king of creating beautiful hair, he’s the go-to man for top models, glossy magazines, celebrities in need of a red carpet moment and… ghd. Because when it comes to creating hair that has the ‘ooh’ and the ‘wow’, there’s nobody better than Sam. So that’s why he’s joined us as our new Global Creative Director.

Then there’s Rankin, world-famous photographer, known the world over for his compelling, creative and iconic portraiture.

And don’t forget Milou, the gorgeous model who encapsulates our brand mantra of ‘a good hair day, every day’.

ghd eclipse®, our new ghd Global Creative Director Sam McKnight, Rankin and Milou.

Together they created our new campaign and proved that greatness comes to those who create.

Try ghd eclipse™ and see for yourself.