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Long Live The Queens. All Hail Platinum+. The world's 1st SMART straightener that predicts your hair's needs.

Long Live The Queens

ALL HAIL PLATINUM+
The world's 1st SMART straightener that predicts your hair's needs.

Hairstyles

NEW IN

Introducing the new ghd platinum+
NEW IN

NEW GHD PLATINUM+

Containing breakthrough technology that constantly adapts to ensure you get unbeatable results and hair that is stronger and visibly healthier than ever before!

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TRENDING

New semester style
TRENDING

NEW SEMESTER STYLE

Get set for the semester with a fresh new style that turns heads. From pinned up braids to soft waves, upgrade your style and get seen this term.

DISCOVER
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Behind the scenes with ghd, girl boss queen sat in chair
"it cut my styling time in half and gave me the glossiest hair of my life"
Find out what GLAMOUR magazine had to say about the new platinum+ styler
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Behind the scenes with ghd, filming the queens
Behind the scenes with ghd, relaxing backstage
Adam Reed works his magic on our queens hair
Say hello to our queen of the castle
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