GHD INTERNATIONAL BRAND AMBASSADOR
The Italian fashion icon and entrepreneur, Chiara Ferragni, will represent ghd as International Brand Ambassador.
Chiara Ferragni says: “I've used ghd for years and have always shared my good hair days with my community. I'm so pleased to announce that I am the international brand ambassador for ghd."
A long-term fan and user of ghd, Ferragni has partnered with us on successful social media campaigns for 2 years. In her new and elevated position, Ferragni will be the face, and hair, of ghd, with a focus on a new launch to be revealed later this year, which features Ferragni in the global advertising campaign.
This is the first time ghd has announced a digital star, and now successful entrepreneur, as an International Brand Ambassador. The announcement coincides with the 20th anniversary of ghd, celebrating 20 years of good hair days throughout 2021.
“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year - she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers.” said Jeroen Temmerman, ghd CEO. “With Chiara’s unparalleled global appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world.”