Cookies help us deliver a great experience. By browsing our website you agree to our use of cookies. Privacy Policy last updated: 05/02/2020

Say hello to Ayden Richards

With a passion for interpreting catwalk hair into wearable consumer looks, Ayden is always learning new techniques to ensure his clients are on trend!


Errol Douglas: Icon

Describe yourself in five words Friendly. Kind. Outgoing. Confident. Funny.

What inspires you? I am inspired by the current trends in fashion, music and art, not to mention, the city that I live in - London!

Who is your industry hero? I would have to say Errol Douglas. He is a big inspiration to me.

What's been your best 'hair' moment? When I got picked to be in the 2013 ghd style squad - it was amazing!

I've always loved hair since I was young, it's in my blood and it's my passion!

Describe your style of work I think it's best described as organised chaos!

Which hairstyle or colouring technique do you wish you'd invented? It would have to be ombre! I love ombre in every different form and colour.

What makes you happy? If I'm not doing hair, you'll find me singing and dancing! 


Get the gift you really want by sending a not-so-subtle hint.

This year I would like the

Send hint to:

limit 19 characters
limit 150 characters
*These fields are required
They don't want to get the hint

Unfortunately, {0} doesn’t want to receive emails from ghd, so we cannot send them your hint. But don’t worry, here's a couple of ways to get what you want, including:

  1. Leave not-so-subtle hints with strategically placed magazines and the ghd adverts circled
  2. Share our social posts so they #getthehintdarling


Thank you for sending a not-so-subtle hint for the gift you want. Unfortunately, you have hit your limit for today, but come back tomorrow to make sure you get your most wanted ghd products.


Increase your chances of getting the gift you really want by sharing your hint on social.

Send more hints

Be sure to get your dream combo and send more hints.