
Say hello to Ayden Richards
With a passion for interpreting catwalk hair into wearable consumer looks, Ayden is always learning new techniques to ensure his clients are on trend!

Errol Douglas: Icon
Describe yourself in five words Friendly. Kind. Outgoing. Confident. Funny.
What inspires you? I am inspired by the current trends in fashion, music and art, not to mention, the city that I live in - London!
Who is your industry hero? I would have to say Errol Douglas. He is a big inspiration to me.
What's been your best 'hair' moment? When I got picked to be in the 2013 ghd style squad - it was amazing!
I've always loved hair since I was young, it's in my blood and it's my passion!
Describe your style of work I think it's best described as organised chaos!
Which hairstyle or colouring technique do you wish you'd invented? It would have to be ombre! I love ombre in every different form and colour.
What makes you happy? If I'm not doing hair, you'll find me singing and dancing!