Check out a selection of reviews for ghd's newest innovation.
The best just got better.
Our beloved platinum styler has had a revolutionary update. Introducing the new platinum+ styler; ghd’s SMART styler that predicts your hair’s needs.
Featuring ultra-zone with predictive technology, the innovative platinum+ styler predicts the thickness of your hair and styling speed, monitoring the heat 250 times per second to ensure you achieve unbeatable results in just one stroke.
Having already sweeped up two beauty awards, we think it’s the best hair straightener in the world. OK, yes; we’re obviously biased. But don't just take our word for it; Samantha McMeekin, Deputy Beauty Editor at GLAMOUR Magazine gave the styler a thorough testing...
"I tried the world's first 'smart' hair straightener and it cut my styling time in half and gave me the glossiest hair of my life"
- Samantha McMeekin, GLAMOUR
Images: Samantha McMeekin/GLAMOUR
Due to bleaching her hair and it being 'prone to dryness and breakage', Samantha has avoided heat styling in the past. However after using the platinum+ styler, Samantha said the 'most impressive thing was how shiny and glossy [her] hair looked.'
Impressed with the super quick 20 second heat up time, she also noted how easily the straightener controlled frizz, whilst the optimum styling temperature meant that she never felt like she was scorching her locks, and in fact the styler made her hair look healthy and shiny.
Read the full article here
Check out what our customers also have to say about the new platinum+:
"I love these straighteners. Without a doubt the best straighteners I've used to date. "
- ASHLEYARIA95, Hampshire, Hair type: Coloured, Curly, Dry, Frizzy, Thick
"I have been using GHD products both personally and professionally for more than 10 years. These stylers are no exception...I wouldn’t recommend anything else to friends or clients!! "
- DONNA2585, Yorkshire, Hair type: Coarse, Coloured, Curly, Frizzy, Thick, Wavy
"Love the look and the feel of these Ghd’s they get right to the root of my hair and the result is impressive and really smooth. I definitely recommend them."
- VIKI123, Northern Ireland, Hair type: Thick, Wavy
Our top tips for using platinum+:
Always prep you hair before styling with ghd heat protect spray
Brush each section of hair thoroughly to ensure snag-free styling
Press the plates together gently; this will make sure the styler glides smoothly through sections
Glide the styler slowly down each section of hair
For a polished look, at the ends of the hair turn the styler inwards towards the face to create a stylish 'C' shape finish