Guide to the Season
A guide to the looks of Spring/Summer '18
From New York to London and on to Milan and Paris, the world’s biggest backstage hairstylists were this season united in their mission to craft and celebrate beauty in a vast array of forms.
The result? A diverse, feminine and vital vision for SS18 hair, and a clear message that there is not one, but multiple ways to be the best you.
3 beauty lessons we learned...
1. Glossiness can equal greatness…
As seen at: Julien Macdonald, Byblos Milano and Bottega Veneta
Luxe, lustrous power-blowouts are back. In contrast to big and bouncy iterations of seasons past, this season they are sleek, silky and streamlined.
2. But sometimes it’s good to come undone…
As seen at: Tommy Hilfiger, Jeremy Scott, Versace, Preen By Thornton Bregazzi, and Acne
Far from being considered undone or messy; raw, lived-in textures are revitalised and celebrated as never before. Showcasing women at their most comfortable and cool, they prove that imperfectly perfect is real!
3. A little intricate fantasy and embellishment goes a long way…
As seen at: Thom Browne and Byblos Milano
Evocative inspirations and excellent craftsmanship make for truly inspiring, unapologetic, and otherworldly visions of hair. The time to experiment and explore new textures, shapes, and colours is now!
Meet the Stylists
Adam Reed
ghd global brand ambassador
Backstage hair hero: ghd gold® styler
"The thing I love most about ghd gold® is that it has made things so easy. It’s the perfect tool to eliminate any last frizz or kinks and create movement and texture with ultimate shine and gloss!"
Eugene Souleiman
ghd fashion week ambassador
Backstage hair hero: ghd gold® styler
"The ghd gold® styler is ergonomic, fits into your hand beautifully, and has a nice width for straightening all lengths; whether you have a fringe, bob, or even longer hair."
guido Palau
session stylist
Backstage hair hero: ghd curve® classic curl tong
"Embrace movement and enhance natural texture this season with the ghd curve® classic curl tong to create ‘lived-in’ hair with movement a-plenty."
Adrian Clarke
session stylist
Backstage hair hero:
"Give your look a straight, smooth finish with the help of the ghd air® hairdryer."
Backstage Hair Heroes
This season’s clear vision of the transformative power of beauty, combined with women’s inherent desire and ability to change, is accompanied by a message that we are only as good as our tools – and indeed; that healthy hair is key.
GHD GOLD® STYLER
Meet the ghd gold® styler; a pro tool proven to deliver sleeker, smoother & healthier looking hair*. Featuring new dualzone technology and a modernised design for an enhanced, snag-free experience and better styling than ever before.
With movement and shine high on the new season hair agenda, ghd gold® became an instant kit bag hero.
The new ghd gold® styler was put through its paces backstage at New York, London, Paris, and Milan Fashion Week for SS18; creating heads of catwalk-ready hair in minutes.
"The ghd gold® styler glides through the hair, delivering a constant safer-for-hair heat of 185 degrees to ensure hair is perfectly styled, but is not damaged.” – Adam Reed
Dual-zone technology: 2 heat sensors instead of 1, controls the optimum heat from root to tip for smoother, sleeker everyday styles*
185 degrees: maintain a continuous heat of 185° which is the optimum temperature to achieve the most benefit in the fewest strokes
Smooth, contoured floating plates: glide through hair for quick, frizz-free styling and enhanced salon shine
The NEW ghd gold® styler will be launching February 2018, sign up to gain exclusive access to this new product.
*In a test of 128 consumers, significantly more consumers agreed that ghd gold® was better than ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking. **In a survey of 101 women 84% preferred ghd gold® to their current styler.
ghd curve® classic curl tong
Featuring a medium barrel to give volume at the roots and tumbling soft waves, the ghd curve® classic curl tong allows you to easily create gorgeous, shiny, healthier-looking curls that last around the clock, thanks to the patented tri-zone® technology in the barrel. Six quick-thinking sensors heat up to, and maintain, a consistent temperature of 185°C – the optimal temperature to style while respecting the health of your hair.
ghd air® hairdryer
Developed in conjunction with professional styling experts, ghd air® is designed to help unlock the secret to a gorgeous salon blow-dry. Featuring a powerful professional motor and advanced ionic technology, it delivers exceptionally fast drying and styling whilst helping to reduce frizz; leaving hair feeling soft and silky.
“Great styling tools are essential for creating simple, modern textures.” - Guido
Get the look: blurred lines
byblos milano by adrian clarke at MFW ss18
"Manuel at Byblos Milano studied martial arts films, like Crouching Tiger Hidden Dragon, Memoirs of a Geisha and Kill Bill and liked that the female leads in these films were strong women. With this in mind, he wanted to create a look that had the strength and discipline of martial arts, but was simultaneously very feminine. This woman enjoys the ritual of getting ready." – Adrian Clark
The collection represented a female spirit split in two. The samurai part brings out her determination and strength - the geisha, her hyper-feminine side.
Adrian Clark stencilled stripes of coloured pigment onto the blow-dried lengths of hair to achieve this effect:
"Manuel wanted the look of the hair to mirror the clean lines of the clothes and their prints, which break and transform as they are worn. Mirroring the fabric, the solid lines of pigment on the hair break apart when the hair moves." – Adrian Clark
HOW TO:
1. Create a precise centre part, before blowdrying hair with the ghd air® hairdryer.
2. Run the ghd gold® styler over hair lengths to ensure a smooth, exacting finish.
3. Apply masking tape horizontally from shoulder to shoulder, leaving a 2cm space between the strips.
4. Paint clear hair gel onto the hair in this space.
5. Mix solid coloured pigments with gel to form ‘hair paint’ and apply it to the same areas, creating two clean, graphic lines from shoulder to shoulder.
6. Dry and fix the colour with the with the ghd air® hairdryer and remove the tape to complete the look.
MORE SS18 STYLES:
JULIEN MACDONALD AT LFW SS18
straight up luxe
TOMMY HILFIGER AT LFW SS18
rock circus
ALEXANDER WANG AT NYFW SS18
new wave
versus versace at lfw ss18
touch me texture
JEREMY SCOTT AT NYFW SS18
techno tail pony
