Meet the ghd Experts

ADAM REED - ghd global brand ambassador

Session stylist, salon owner and all-round product guru, Adam brings over 20 years’ experience to ghd. His impeccable roster of clients ranges from the runway to the red carpet, including A-lister Diane Kruger, London Fashion Week fave Henry Holland and a whole host of London’s best beauty editors. He’s one of hairdressing’s best- loved stylists, bringing an infectious mix of enthusiasm, experience and creativity to all of his projects.

Zoë Irwin - ghd uk brand ambassador

Zoë’s the queen of the blow-dry and a media darling, with a wealth of enviable experience and serious fashion knowledge honed over her 30-year career. Her knack for spotting trends and turning them into gorgeous hair looks means she’s a favourite with brands, magazines and celebs alike. Blending traditional techniques with new and exciting concepts picked up all over the world, learning from Zoë means a total fashion masterclass as well as unreal hairdressing expertise.

Patrick Wilson - ghd creative artist

Patrick is a celeb and session favourite, with an enviable list of clients and an Instagram following that’s out of this world. Represented by Caren Agency in London, he’s best known for his beautiful, effortless and exceptional skills honed through work assisting Sam McKnight at Chanel, Burberry, Balmain, Fendi and Vivienne Westwood. Outside of his assisting work, Patrick shoots for brands including Belstaff and Bulgari, and magazines including Glamour and Harper’s Bazaar.

Samantha Cusick - ghd creative artist

Samantha Cusick has gained a name for herself through a combination of beautiful cut, colour and styling skills and a West London salon that was purpose-built to be, in her own words: “Instagrammable.” With more than 75,000 followers and an enviable client list of celebrities and influencers, Samantha is the epitome of a thoroughly modern hairdresser. Best known for sun-kissed, super-natural balayage colour with complimentary beachy waves, Samantha’s signature has become a glamorous go-to.

Dafydd Thomas - global education manager

Our Welsh wonder shot to fame with a weekly slot on S4C’s daytime TV show, Pryhawn Da. A former winner of Welsh Hairdresser of the Year and member of the F.A.M.E. team, Dafydd left the salon world behind to focus on his global role with ghd - a job which sees him put his salon and session experience to good work, supporting teams across the world with training. He also works closely on all of our launches and special events.

Amy Sontae - global distributor educator

From Art Teams to Fashion Weeks, Educator to Competition Hairdresser, Salon Stylist to Fashion Student, Amy combines her skill set and brings passion and enthusiasm to the Global Education Team, looking after the Distributor Countries and developing an internal standards system. She also works closely with the team on shows and events.

Lorna Baker - Education manager UK & ROI

“No two days are the the same for me. From guiding the education team to educating stylist to creative show and shoot work, my role is varied to say the least. With a passion that lies in vintage styling, I love to use retro references to create classic styles and finishes. While classic glamour is where my heart is, I’m also perfectly at home creating something completely different at London Fashion Week.”