Meet the ghd Experts

ADAM REED - ghd global brand ambassador

Session stylist, salon owner and all-round product guru, Adam brings over 20 years’ experience to ghd. His impeccable roster of clients ranges from the runway to the red carpet, including A-lister Diane Kruger, London Fashion Week fave Henry Holland and a whole host of London’s best beauty editors. He’s one of hairdressing’s best- loved stylists, bringing an infectious mix of enthusiasm, experience and creativity to all of his projects.

Zoë Irwin - ghd uk brand ambassador

Zoë’s the queen of the blow-dry and a media darling, with a wealth of enviable experience and serious fashion knowledge honed over her 30-year career. Her knack for spotting trends and turning them into gorgeous hair looks means she’s a favourite with brands, magazines and celebs alike. Blending traditional techniques with new and exciting concepts picked up all over the world, learning from Zoë means a total fashion masterclass as well as unreal hairdressing expertise.

Jo Robertson - head of global education

Jo is the leading light of education, overseeing all aspects of learning with ghd, taking care of our art team and overseeing all of our expert stylists. With more than 25 years’ experience as a salon owner and a key member of the ghd styling team at shoots and shows, Jo knows precisely what it takes to devise education that’s inspiring, engaging and totally relevant to the real world.

Dafydd Thomas - global education manager

Our Welsh wonder shot to fame with a weekly slot on S4C’s daytime TV show, Pryhawn Da. A former winner of Welsh Hairdresser of the Year and member of the F.A.M.E. team, Dafydd left the salon world behind to focus on his global role with ghd - a job which sees him put his salon and session experience to good work, supporting teams across the world with training. He also works closely on all of our launches and special events.

Amy Sontae - global distributor educator

From Art Teams to Fashion Weeks, Educator to Competition Hairdresser, Salon Stylist to Fashion Student, Amy combines her skill set and brings passion and enthusiasm to the Global Education Team, looking after the Distributor Countries and developing an internal standards system. She also works closely with the team on shows and events.

Lorna Baker - Education manager UK & ROI

“No two days are the the same for me. From guiding the education team to educating stylist to creative show and shoot work, my role is varied to say the least. With a passion that lies in vintage styling, I love to use retro references to create classic styles and finishes. While classic glamour is where my heart is, I’m also perfectly at home creating something completely different at London Fashion Week.”

Jordan Thomas - National & key account educator

“Having worked with ghd for three years, I have been able to continually perfect my styling and develop my creativity. The best part is sharing this and showing how to transform a person in a short amount of time, without the need to pick up scissors. I am lucky enough to be part of an incredible team that works alongside salons to teach them our techniques, tips and tricks to deliver the best result to their clients.”