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Sweet sixteen:
the ghd
story

Take a trip back through time and find out how far ghd has come since 2001.

Can you remember life pre-ghd? Yes, we’d rather not too! To celebrate our sweet 16th, we’ve taken a look back at how this cult British brand has gone from having just one styler in the UK to selling four stylers every minute around the world.

The Early Days

2001

Launch of the ghd i styler, sold exclusively through salons.


2002

No longer just a hair tool; ghd became a verb, with women nationwide saying;


“I’ve ghd’d my hair”


ghd goes global with ghdhair.com.


2003

ghd II classic, mini and salon stylers launched.

2004

Straighteners become stylers with launch of ghd III styler collection.

Pink charity collaboration launches with Breast Cancer Care. ghd has raised over £10 million to date for breast cancer charities across the globe through the sales of limited edition pink stylers.

2005

ghd is named one of the fastest growing companies in the UK by The Sunday Times.

2006

Available in premium retail & named as a CoolBrand.


The Birth of IV

2007

ghd IV mini, classic and max stylers launch.


2008

ghd limited editions launch. Over 30 limited edition stylers have been launched so far.


2009

Opened a dedicated research and development facility in Cambridge - committed to product innovation and improvements in technology.


Hail to the Hairdryer

2010

Launch of ghd V gold classic styler.


2011

ghd launches range of brushes, combs and styling products.


2012

Launch of first hairdryer, ghd air®.


2013

Announces partnership as the first official hair tool sponsor of Victoria’s Secret Fashion Show.


2014

Launch of ghd aura® – a revolutionary styling and drying tool with Laminair® and Cool- Wall® technologies.


Enters the curling category with ghd curve® launch


Tri-zone® and Travel

2015

Launches most advanced styler yet, ghd platinum®.


Expands styling range with the launch of advanced split end therapy.


2016

ghd expands hairdryer category with the launch of flight®, the ghd travel hairdryer.


Four ghd stylers are sold every minute across the globe.


2017

ghd launches 16th birthday limited edition styler.

ghd original purple limited edition styler, £109. Available now in salons and ghdhair.com


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