Sweet sixteen:
the ghd
story
Take a trip back through time and find out how far ghd has come since 2001.
Can you remember life pre-ghd? Yes, we’d rather not too! To celebrate our sweet 16th, we’ve taken a look back at how this cult British brand has gone from having just one styler in the UK to selling four stylers every minute around the world.
The Early Days
2001
Launch of the ghd i styler, sold exclusively through salons.
2002
No longer just a hair tool; ghd became a verb, with women nationwide saying;
“I’ve ghd’d my hair”
ghd goes global with ghdhair.com.
2003
ghd II classic, mini and salon stylers launched.
2004
Straighteners become stylers with launch of ghd III styler collection.
Pink charity collaboration launches with Breast Cancer Care. ghd has raised over £10 million to date for breast cancer charities across the globe through the sales of limited edition pink stylers.
2005
ghd is named one of the fastest growing companies in the UK by The Sunday Times.
2006
Available in premium retail & named as a CoolBrand.
The Birth of IV
2007
ghd IV mini, classic and max stylers launch.
2008
ghd limited editions launch. Over 30 limited edition stylers have been launched so far.
2009
Opened a dedicated research and development facility in Cambridge - committed to product innovation and improvements in technology.
Hail to the Hairdryer
2010
Launch of ghd V gold classic styler.
2011
ghd launches range of brushes, combs and styling products.
2012
Launch of first hairdryer, ghd air®.
2013
Announces partnership as the first official hair tool sponsor of Victoria’s Secret Fashion Show.
2014
Launch of ghd aura® – a revolutionary styling and drying tool with Laminair® and Cool- Wall® technologies.
Enters the curling category with ghd curve® launch
Tri-zone® and Travel
2015
Launches most advanced styler yet, ghd platinum®.
Expands styling range with the launch of advanced split end therapy.
2016
ghd expands hairdryer category with the launch of flight™, the ghd travel hairdryer.
Four ghd stylers are sold every minute across the globe.
2017
ghd launches 16th birthday limited edition styler.
ghd original purple limited edition styler, $200. Available now in salons and ghdhair.com
