Take a trip back through time and find out how far ghd has come since 2001.
Can you remember life pre-ghd? Yes, we’d rather not too! To celebrate our sweet 16th, we’ve taken a look back at how this cult British brand has gone from having just one styler in the UK to selling four stylers every minute around the world.
The Early Days
Launch of the ghd i styler, sold exclusively through salons.
No longer just a hair tool; ghd became a verb, with women nationwide saying;
“I’ve ghd’d my hair”
ghd goes global with ghdhair.com.
ghd II classic, mini and salon stylers launched.
Straighteners become stylers with launch of ghd III styler collection.
Pink charity collaboration launches with Breast Cancer Care. ghd has raised over £10 million to date for breast cancer charities across the globe through the sales of limited edition pink stylers.
ghd is named one of the fastest growing companies in the UK by The Sunday Times.
Available in premium retail & named as a CoolBrand.
The Birth of IV
ghd IV mini, classic and max stylers launch.
ghd limited editions launch. Over 30 limited edition stylers have been launched so far.
Opened a dedicated research and development facility in Cambridge - committed to product innovation and improvements in technology.
Hail to the Hairdryer
Launch of ghd V gold classic styler.
ghd launches range of brushes, combs and styling products.
Launch of first hairdryer, ghd air®.
Announces partnership as the first official hair tool sponsor of Victoria’s Secret Fashion Show.
Launch of ghd aura® – a revolutionary styling and drying tool with Laminair® and Cool- Wall® technologies.
Enters the curling category with ghd curve® launch
Tri-zone® and Travel
Launches most advanced styler yet, ghd platinum®.
Expands styling range with the launch of advanced split end therapy.
ghd expands hairdryer category with the launch of flight™, the ghd travel hairdryer.
Four ghd stylers are sold every minute across the globe.
ghd launches 16th birthday limited edition styler.
ghd original purple limited edition styler, $200. Available now in salons and ghdhair.com