SIGN UP

TO HEAR MORE

Sign up today and enjoy 10% off* your first order online.

By providing your email address you agree to our Privacy Policy.

*This promotion is available to new subscribers only, cannot be used in conjunction with any other offer or ghdXLuluGuinness products.

   THANK YOU

 FOR SIGNING

UP TO

     HEAR MORE

We'll be in touch soon.

ghd x Eugene Souleiman:
Thom Browne at PFW SS18

Go behind the scenes at Paris Fashion Week with ghd and Eugene Souleiman.

Eugene Souleiman creates dreamlike fantasy hair for Thom Browne SS18 at Paris Fashion Week.

Thom Browne is famous for his theatrical, performance-like shows and this season was no different. Inspired by space and with a nod to childhood fairy-tales, the collection included a hint of classic Thom Browne tailoring paired with dreamlike fantasy.

“This isn’t a normal show, it’s another level of fashion and I absolutely adore it. It’s a production, theatre. I love the creative side of fashion shows like this, real design. This is stuff you see in the V&A museum, it’s memorable, it’s part of fashion history and also its cultural history, fashion is a part of our culture, it’s certainly part of mine.” - Eugene Souleiman

Thom Browne - PFW SS18
Thom Browne - PFW SS18

“I received a brief from Thom Browne which was to create the appearance of models with bald heads. I started to work with that in mind but built upon it. My initial idea was something mannequin-esque, something seamless and shiny, where hair doesn’t look like hair at all. I sent him some references from a British artist, I really love called Allen Jones and it really worked. Sculpture is the only way to describe these girls, we’re turning them into living mannequins, working with Thom is about creating magic, something out of this world.”

Here's how to create the Sci-fi Mannequin look: 

“The idea is to get this hair as flat, shiny and synthetic looking as possible, we really want the girl’s hair to not look like hair, we want it to look like what you would see on a mannequin, like it’s been cast.” – Eugene

Step one: To start, Eugene sectioned hair into two halves, the top section was tied into a tight bun and the bottom was left loose, this formed the base of the look. A generous amount of EIMI Stay Essential was applied throughout in order to ensure hair remained in place and was easy to mould.

step one: To start, Eugene sectioned hair into two halves, the top section was tied into a tight bun and the bottom was left loose, this formed the base of the look. A generous amount of EIMI Stay Essential was applied throughout in order to ensure hair remained in place and was easy to mould.

Step two: Next, the ghd Narrow Dressing Brush (£15) was used to apply EIMI Sculpt Force to small sections of hair before being sprayed with water. Each section of hair was then then wrapped around the bottom of the head and patted securely down to give the appearance of plastic.

step two: Next, the ghd Narrow Dressing Brush was used to apply EIMI Sculpt Force to small sections of hair before being sprayed with water. Each section of hair was then then wrapped around the bottom of the head and patted securely down to give the appearance of plastic.

Step three: Once the bottom half was secure, the top half was untied and split into two smaller sections. The first section was treated as before with EIMI Sculpt Force brushed throughout and wrapped around the back of the head to create a smooth effect.

step three: Once the bottom half was secure, the top half was untied and split into two smaller sections. The first section was treated as before with EIMI Sculpt Force brushed throughout and wrapped around the back of the head to create a smooth effect.

Step four: The remaining section of hair, Eugene wrapped tightly around the front of the head to create ‘the ring of Saturn’. Once in place a net was held securely over the hair and the ghd Air Hair Dryer (£99) was used to create the appearance of smoothness.

step four: The remaining section of hair, Eugene wrapped tightly around the front of the head to create ‘the ring of Saturn’. Once in place a net was held securely over the hair and the ghd air® hairdryer was used to create the appearance of smoothness.

Step five: When hair was perfectly in place, Eugene gave it one last blast with the ghd Air Hair Dryer (£99) to toughen product used and reinforce ‘the ring of Saturn’.

step five: When hair was perfectly in place, Eugene gave it one last blast with the ghd air® hairdryer to toughen product used and reinforce ‘the ring of Saturn’.

Step six: To finish the look a powder brush was used to add silver glitter to the front and sides of the hair.

step six: To finish the look a powder brush was used to add silver glitter to the front and sides of the hair.

THOM BROWNE GALLERY:

MORE FROM SS18 FASHION WEEK

IF YOU DON'T ASK, YOU DON'T GET

Get the gift you really want by sending a not-so-subtle hint.

This year I would like the

limit 19 characters
limit 150 characters
*These fields are required
They don't want to get the hint

Unfortunately, {0} doesn’t want to receive emails from ghd, so we cannot send them your hint. But don’t worry, here's a couple of ways to get what you want, including:

  1. Leave not-so-subtle hints with strategically placed magazines and the ghd adverts circled
  2. Share our social posts so they #getthehintdarling

YOU'VE SENT TOO MANY HINTS

Thank you for sending a not-so-subtle hint for the gift you want. Unfortunately, you have hit your limit for today, but come back tomorrow to make sure you get your most wanted ghd products.

THANKS {0}

Increase your chances of getting the gift you really want by sharing your hint on social.

Send more hints

Be sure to get your dream combo and send more hints.