ghd is delighted to announce our partnership with James Pecis for the Roksanda AW17 London Fashion Week show.
Session stylist James Pecis and his team will exclusively use the ghd award-winning range of styling tools - including the ghd platinum® styler, ghd air® hairdryer and curve curling range, as well as ghd brushes and styling products to create the hotly anticipated Roksanda hair trend for the coming AW season.
Committed to championing the work of female artists, Roksanda is sophisticated and feminine yet playful and effortless; an ethos that goes hand in hand with the brand values of ghd, giving women the tools needed to achieve good hair days, every day.
After debuting at London Fashion Week in 2005 with just 11 elegant dress, the label ushered a refreshing aesthetic to the catwalk and has continued to push the boundaries over the last 12 years, with vivid colours and unexpected textures being at the forefront of Roksanda’s fashion voice. This unique approach to fashion partnered with James Pecis’ styling and ghd’s innovative products makes the Roksanda AW17 Show one of the LFW must-sees.