This trend is about high-shine, perfectly sculpted, deep wavy hairstyles. It’s unabashedly glamorous; made for selfies and showcasing on social media. It’s not too serious though; there’s room for a playful modern pin-up touch; a twist or a roll, or retro-inspired hair updos – glam with a cheeky wink to the past. She’s confident in her looks but it’s not about vanity; she’s a strong, powerful woman who’s switched on and articulate. She’ll pose for selfies with her gang on a Saturday night but it’s about celebrating #squadgoals, not side-eying other girls. This is glamour in 2017 – luxe, clever and fearless.