x Eugene Souleiman:
Jeremy Scott at NYFW AW18
Go behind the scenes at New York Fashion Week with ghd and Eugene Souleiman.
On 8th February 2018 in New York, we partnered with Jeremy Scott and ghd Fashion Week ambassador Eugene Souleiman to create a stand-out hair look for the brand’s autumn / winter 2018 show.
“The aim today is to get the hair to look as glossy and sharp as possible, almost fake-looking. There’s a strong synthetic feeling running through Jeremy’s collection and we are taking that and very much running with it.” – Eugene Souleiman.
Inspired by the gloss and vibrant colour of various fabrics in Jeremy Scott’s collection, as well as its loose association with the late 60’s, Eugene imagined ‘neon geometric’ wigs in electric yellow, tangerine, lilac, pink, green and turquoise – the sharper and shinier the better. Wigs in a rainbow of neon colours were blow dried and then straightened with the NEW ghd gold® professional styler to lend hyper-real perfection.
“This colour spectrum is normally associated with loose, undone styles, but this look is sharp, geometric and almost space-age. It is in some ways a homage to Vidal Sassoon and his cuts. He left us with his legacy. When perfection becomes more than perfection it becomes unreal.” – Eugene Souleiman.
HERE'S HOW TO CREATE THE NEO GEO LOOK:
1. Apply heat protector and blow dry a neon wig with the ghd air® hair dryer, to achieve a smooth, polished finish.
2. Straighten* with the NEW ghd gold® professional styler to make the wig perfectly straight, shiny and super glossy.
3. Before applying the wig, tightly wrap hair around the head and apply a wig cap.
4. Apply the wig.
5. Run the ghd gold® professional styler over any flyways or kinks to maintain hyper-real smoothness and intense shine.
6. Use classic hair cutting techniques to craft a razor sharp fringe and graphic, super blunt tips.
7. Lightly spritz hairspray into roots for a slight lift.