A HISTORY OF GHD
ghd are leading the way in understanding the science of hair. Our Research & Development labs in Cambridge are unique in combining physicists, material scientists, product designers and hair specialists to focus solely on the terminal manipulation of hair. The facility allows for scientific testing on hair and the development of new products, as well as product performance testing.
2001
When it all started
- 3 hairdressers bring a new and innovative straightening iron from Korea to the UK.
- Rapidly becomes the must- have styling tool. Sold through salons, fan base quickly develops through the recommendation of stylists.
2003 - 2007
International Phenomenon
- ghd goes international, entering Australia, South Africa, Spain, Italy, Scandinavia, Germany and France.
- ghdhair.com launches, bringing the brand online.
2010
Unique R&D Facility
- ghd opens a research and development lab dedicated to the thermal manipulation of hair - a world first. ghd now holds 117 patents, 37 granted and 80 pending.
2012
Building a premium powerful beauty brand
- Expansion into premium retail gives proximity to luxury beauty brands such as Chanel, Dior and Lancôme.
2015 - 2018
Innovative Styling Portfolio
- ghd launches into new categories: hairdryers in 2012 with ghd air®, followed by curling in 2014 with ghd curve®.
- Our core styler technology performance is enhanced via tri-zone® technology, ultimately creating our most premium styler, ghd platinum®.
- New dual-zone technology introduced and our ghd gold® styler reimagined, delivering smoother, sleeker and healthier looking hair.
To the future
From International to Global
- Rapid growth in USA, Asia, Middle East and beyond. More exciting NPD launches to come.
