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New ghd platinum+

Introducing the world's 1st SMART styler that predicts your hair's needs. Platinum+ is the unbeatable styler with the ultimate advancement in technology; so intelligent it predicts your hair type and constantly adapts to ensure the optimum styling temperature at all times. Get unbeatable results and hair that is stronger and healthier* than ever before!

Platinum+ is perfect for all hair types, meaning you'll always achieve the best-ever styling results. With a unique wishbone hinge that keeps plates perfectly positioned, and a rounder, sleeker barrel; the styling opportunities are endless. Whether you want sleek and straight, or big and bouncy; be the Queen you were born to be with Platinum+.

Need More Help?

Having trouble choosing the right ghd hair straightener for you?

Use this handy guide to help you compare our range of ghd stylers.

  1. ghd platinum+ black styler

    ghd platinum+

    ghd platinum+ black styler

    £175.00
  2. ghd platinum+ white styler

    ghd platinum+

    ghd platinum+ white styler

    £175.00
  1. 1 month ago
    Excellent form
    Purchased the Platinum GHD and the Gold... both are great! The platinum is obviously the better iron but only because of the heat distinctions on the plates... this in no way deviates or separates the quality of the Gold GHD... The gifts were a nice touch but would definitely be even better if all the Irons came with their own heat resistant mats/carrier cases like they used to with the older irons...
  2. 4 days ago
    Great iron
    Hi, I have fairly straight hair, which is long, but with kinks and fly away short strands. My old Babyliss straightener I noticed was drying my coloured hair, and seemed to be taking longer to straighten. This is my first GHD, and I've been using straighteners for 20 years. This GHD had most definitely stopped the damage and straightens my hair much faster. Nice to hold, not heavy, really enjoying using it without the guilt that I'm wrecking my hair :)
  1. 5 months ago
    Beautiful Hair Brush
    Lovely hair brush! The best hair brush i have ever owned! I always use to buy those cheap tacky ones where if you get stubborn hair that needs an extra tough brush through it the whole paddle would just come off or the bristles would break off. Not this brush! It’s gorgeous, its sturdy, i love the feel of it! Makes my hair shiny and silky and it glides through my hair easily and i have confidence its not going to break off whilst i’m brushing those knots out. It also brilliant to blowdry my hair with.
  2. 3 months ago
    Great for smooth long hair
    Easy to blow dry with and great at smoothing long hair
  1. 4 years ago
    Fantastic
    Love this product. Been using it for about 4 years now. Fine spray which doesn't weigh down the hair and only needs two or three sprays to protect hair. Leaves the hair shiney and smells wonderful.
  2. 2 weeks ago
    What a fantastic product
    It is worth every penny. ..stop wasting your money on cheaper products ....you won't regret it. Smells divine too
  1. 4 weeks ago
    This product is a great all rounder
    I love my new white platinum stylers . My hair looks and feels so much healthier but even though the temperature is lower than some other products , my hair is sleek and straight . These also curl hair well . I would highly recommend these straighteners .
  2. 1 month ago
    GHD does not disappoint
    I have been using GHD straighteners for many years and they have made looking after my hair so very much easier. These straighteners are no exception. The design is slightly different; they seem slightly broader and shorter. Nevertheless they are sleek and elegant looking. My hair is very curly. However, no-one would know that, thanks to this product. They deliver sleekness and shine in quick time. They warm up quickly too.
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TAKE A CLOSER LOOK AT PLATINUM+

The world’s 1st SMART styler that predicts your hair needs.

*less colour fade vs a styler working at 230°C **vs naturally dried hair

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