ghd x Guido Palau:
Alexander Wang
at NYFW SS18

At New York Fashion Week, ghd partnered with international session stylist Guido Palau to create the show Alexander Wang Spring / Summer 2018 hair look.

“When considering natural hair, people tend to assume that the end result will be messy. That’s absolutely not the case.” – Guido

Reflecting the fashion industry’s current fascination with the individual and the unique, Guido Palau worked with models’ natural texture to create ‘lived-in’ hair with movement a-plenty.

Guido first washed each girl’s hair, before applying a styling cream and using the ghd air® hairdryer with a ghd air® diffuser to mimic the process of allowing hair to air-dry. 

Jeremy Scott- NYFW SS18
Jeremy Scott- NYFW SS18

“A great hairdryer, like the ghd air® hairdryer, minimises drying time and therefore limits damage to the hair, while helping to achieve beautiful, natural movement.” 

After crafting a messy middle part with his fingertips, hair lengths were gently bent around the ghd curve ® classic curl tong to lend natural movement, texture and idiosyncratic waves.

“This look requires simply two tools, the ghd air® hairdryer and ghd curve® classic curl tong. Great styling tools are essential for creating simple, modern textures.” 

Here’s how to create the New Wave

1. Wash hair and apply ghd heat protect spray.

2. Use the ghd air® hairdryer with a ghd air® diffuser to gently blow-dry hair on a low heat setting, while maintaining and enhancing your natural texture. 

3. Add a natural centre parting using fingers.

4. Afterwards, create a soft natural wave by bending sections of hair around the ghd curve ® classic curl tong to add additional movement. Maintain an imperfect finish by bending hair in different directions. 




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