#ghd Azores: behind the scenes press launch

Here at ghd HQ we have been transforming our central studio into a tropical oasis haven to exclusively launch the new limited edition ghd azores collection to the industries top beauty press and most sought-after beauty bloggers.

With palm trees, polaroid cameras and pastel coloured treats the central studio has never looked as hot. We opened the doors at the start of the day, to a select group of 8 beauty editors from the UK's top fashion and beauty publications. Ghd stylists created a menu of three hairstyles to show off each of the stylers within the azores range. After taking their pick from beach waves, flowing waves or glam waves each editor spent some one-on-one time with ghd global brand ambassador, Adam Reed whilst they had their hair styled to perfection.

When the sun started to set in Soho, beauty press and bloggers were welcomed into our instagram worthy studio where they were treated to cocktails served in pineapples and coconuts, 4 azores styling booths and Adam Reed on hand to answer any style questions. With an exclusive GIF booth to share their new summer looks, the event was a little bit of sunshine in the middle of a rainy month.

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