ELLE: The Live Shoot
On Saturday 16th May 2015, ghd partenered up with ELLE magazine to reveal a live cover shoot.
ELLE, the world’s biggest-selling fashion magazine opened its doors for the first time in history, giving the public the opportunity for a sneak peek at what goes on behind the scenes at a live cover shoot for the August edition of the magazine.
Three key hair trends from the SS’15 Fashion Week shows were recreated for the shoot by ghd ambassadors; Adam Reed, Kenna, Zoe Irwin and with the help of our Creative Educator Jo Robertson, the looks came together perfectly.
Starting the day off, Zoe Irwin, created a volumised and beautiful deconstructed wave with the new ghd platinum® styler which gave the model an effortless look which could be worn day or night without looking too overdone.
Global Ambassador Adam Reed created a gorgeous textured ponytail, a look that is easy to recreate but gives the impression of sophistication and glamour.
The next look was the pièce de résistance; the epitome of what ghd is renowned for, an incredible poker straight style created by UK ambassador Kenna. Ideal to show what the new ghd platinum styler® can really do. It’s a perfect look for every day chic style.
Not only could the public see how these shoots are put together, but the fabulous ghd education team were also there to showcase the new ghd platinum® styler (now available for pre-order) and have hair done and their picture taken, which was then streamed onto the advertising screens at Piccadilly Circus! via an Instagram booth at the venue. A fifteen seconds of fame moment!