ghd PINK - #NOTDEFINED
ALEX JONES

Alex was diagnosed with primary breast cancer aged just 23 in December 2013, just after moving into her first home. She immediately had a mastectomy, as well as fertility treatment. After spending most of 2014 undergoing chemotherapy and radiotherapy treatments, a CT scan showed no further evidence of cancer so Alex went back to making the most of life. But in January 2015 Alex began to get pains in other parts of her body, and tests revealed that she had secondary breast cancer which had spread to her hip, two places in her spine, ribs, shoulder and skull. Alex’s secondary breast cancer is unfortunately incurable and she will be having treatment, including oral chemotherapy, for the rest of her life. But she remains determined to live her life to the absolute fullest; working, spending time with friends and family and travelling the world.

Alex said: “I have always taken pride in my appearance and how other people see me, so I did lose a lot of self-confidence when I was first diagnosed – and even now I don’t leave the house without makeup. I’m still receiving treatment for secondary breast cancer and makeup gives me confidence to know I look well, even if I’m not feeling my best one day. Tutorials played a really important part in my learning about beauty which is why I’m so pleased to be a part of this special project with ghd. During treatment for breast cancer you are going through so, so much and you have all these different things to think and worry about – so having access to tutorials, in the comfort of your own home, offering hints and tips to help you feel like ‘you’ can help alleviate anxieties about appearance, and helps to rebuild confidence step by step.”

Behind the scenes of Alex's #NotDefined photoshoot

● Mimic eyelashes be pressing your mascara wand against the edge of your eyelid
● Define eyes by adding a flick with liquid eyeliner
● Without eyelashes, your eyes will water more. Waterproof eye makeup will last longer