Q & A with Lulu Guinness

Sum up your brand in 3 words

My brand Lulu Guinness is iconic, ironic and British.

What does your iconic lip print symbolize?

The lip that is the icon of my brand all came from myself wearing bright red lipstick every day, which became a signature look for me. Bringing the lips on to the stylers has been really exciting. I love the subtlety of colour of every pink and I think the final styler is very pretty. As this partnership is supporting breast cancer charities we chose a pink lip for the occasion – and I have even started wearing a pink lipstick for the first time ever!

Tell us about your history with ghd?

I first heard about ghd through my daughters; getting the new ghd styler was so exciting for them! It was like getting an iPhone for Christmas or birthdays. It seemed that every needed ghd’s; they were the only straighteners to have.

And I personal have using the ghd Air hairdryer with the diffuser attached for years, it gives me the perfect volume needed. I use it every day to style my hair – and now I have one that I designed myself which I love!

Why did you want to get involved in the ghd Pink charity campaign?

This is a moment in history for me as this is ghd’s first ever fashion brand partnership and I am so excited for us to launch the collection. The ghd annual pink collection is so iconic and has raised an incredible amount of money for breast cancer charities globally – over £10million! I am thrilled to be a part of the campaign this year and hope that my design helps to raise even more valuable money for charity.

Amazingly ghd is donating £10 from every sale to breast cancer charities globally – it’s such an amazing cause. What particularly appealed to me about working with a breast cancer charity is that it’s a women’s charity. And really my mission in life through my brand is to cheer women up, give them a moment of humour when maybe they’re going through a difficult time and to feel pretty and feminine.

Beauty Q&A:

What are your top 6 beauty products that you can’t live without and why:

o Hourglass foundation – for the perfect coverage.

o Lilly Lolo Mascara – to lengthen my lashes and open up my eyes

o Delilah pure light highlighter – for a sheer natural glow

o Delilah Floozy Lipstick – I always wear a red lip!

o The NEW ghd x Lulu Guinness Air hairdryer with the diffuser attached gives me the perfect volume needed. I use it every day to style my hair!

What’s your go to beauty look for a day at the office

A red lip, always, it’s my signature beauty look!

What’s your go to beauty for a night out

Signature is signature, I don’t change my look from day to night – it’s always a red lip!

What’s your hair regime/how do you keep it in good condition?

Making sure I keep on top of my roots and always blowdrying using the NEW ghd x Lulu Guinness Air hairdryer with the diffuser for volume and bounce.

What’s your skincare regime?

By Terry products are my favourite skincare products - the Cellularose Micellar Water is so good at getting rid of my make-up and I try to get facials as regularly as I possibly can. Recently I was recommended to go and see Jasmina Vico in Marylebone and she works wonders.

What’s your number 1 beauty tip/secret?

Sleep! I have to sleep for sanity and to switch off, as well as to look good!

What beauty advice have you passed onto your daughters?

It’s a classic one but - take your makeup off every evening it is so important. Also, be happy and confident! Love yourself, project your best bits and disguise the ones you’re not happy with. Both my daughters have good lips and eyes which I encourage them to show off.

Which other women do you think are beautiful?

I love all the old movie stars but I also love natural beauty. Beauty comes from self-confidence & happiness.

What is your signature fragrance?

Anything Diptyque, I like to get the new one for the season when they are released.

How do you pamper yourself?

Firstly, I’d like to ban the word pamper! Beauty regimes are hard work and pamper is a word that irritates me. To relax I have a bath. Baths are essential for me to unwind and relax, and they give me the time to think.

How would you describe your style?

Dress to flatter yourself and don’t follow trends, dress to make the most of what you’ve got.

Do you have a favourite shop/designer?

Now I have launched clothing I tend to only wear my own brand! I designed a lot of dresses that suit my shape!

What’s the best piece of fashion advice you’ve been given?

Trust your gut and dress in your own style.

What is the most money you've ever spent on an item of clothing?

I can’t remember how much it was but it was a John Rochas embroidered dress and it was beautiful!

What are your style dos and don’ts?

It’s all about disguise and maximise your best features

How big is your wardrobe?

Well you can walk into it, let’s put it that way.

Who is your style icon?

Elsa Schiaparelli

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