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Rita Ora x ghd: 2017 MTV EMAs

At the 2017 MTV EMAs,our girl crush Rita Ora took infinite styling to a whole new level. Pushing style boundaries is what the popstar does best and she’s not afraid to experiment when it comes to her hair. Stop-and-stare looks are Rita’s niche - she’s no stranger to different hairstyles, designed to turn heads.

Hosting the show for the first time, the singing superstar teamed up with celeb stylist Brent Lawler to pull off 10 different hairstyles across the course of the evening.

Brent said “I created 10 looks for Rita Ora for the 2017 EMAs. For some of the looks I had just three minutes to create them! Good tools that don’t damage the hair are essential when creating different looks backstage fast and effectively, which is why I use ghd!”

From embellished masterpieces to super-cool waves, Brent created incredible different hairstyles for the pop princess. Here he gives the lowdown on some of the looks he created with his ghd styling essentials, plus what inspired him and Rita.


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The look: Understated Sexy Hair

By: Brent Lawler using ghd collection

Brent says: “This look is more dressed hair. I curled it
with just the ghd curve® soft curl tong and then
flat ironed the roots with the ghd platinum+ styler to lay the hair flat and make the hair feel much more groomed
and glamorous. To finish the look I sprayed the hair with ghd final fix hairspray and ghd final shine spray
.”

Groomed and glam, this sexy hair creation can be easily be achieved at home with your ghd styling kit. It’s the perfect day-to-night style,with sultry curls that pair perfectly with a smokey eye and bold lip.

Get the look using:

ghd curve® soft curl tong

ghd platinum+ styler

ghd final fix hairspray


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The look: Editorial Blonde Blunt Bob Hair

By: Brent Lawler using the ghd collection.

Brent says: “I wanted Rita to have a high fashion moment,
with a very blunt and severe platinum blonde bob.
To create the asymmetrical, sleek and super straight bob
I used the ghd platinum+ styler, pressing the hair section by section to make sure every hair was completely poker straight and smooth
.”

All eyes are on Rita with this striking bob hair look –it wouldn’t be out of place on the cover of a high end fashion magazine. Sleek and perfectly in place, it makes a statement and we love the bluntness of the cut.

Get the look using:

ghd platinum+ styler


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The look: Relaxed Flat Iron Waves

By: Brent Lawler using the ghd collection.

Brent says: “This was Rita’s performance look and Rita
wanted it to feel less "done" - more lived in and natural. I ran the ghd platinum+ styler through the entire back section, and left the hair around the face softly curled, enhancing the curls using the ghd platinum+ styler to add movement. This gave the hair a relaxed look
.”

All you need to achieve this relaxed wavy hairstyle is a ghd styler - doubling up as a straightener and curler in one. Glide it through your locks and curl the ends for a soft, textured look. Use a curl hold spray to keep the style going all day long. Need some inspiration? Follow our tutorial on how to curl hair with a straightener for more advice.

Get the look using:

ghd platinum+ styler


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The look: Hollywood Glamour

By: Brent Lawler using the ghd collection.

Brent says: “Rita was wearing a long sequined gown
and wanted to have a very set and glamorous hair look.
I used the ghd curve® soft curl tong like you would use rollers. Curling the hair section by section back from the face and holding in place until cooled. Then I added a little
back-combing at the roots and ghd final fix hairspray.
Finally the hair was brushed out with the ghd oval dressing brush to give a Hollywood glamour finish.

Hollywood waves are all about big, voluminous curls and high shine. It’s the very definition of sexy hair, paying homage to starlets of decades gone by. Follow our tutorial and create this bold, glamorous look at home -perfect for parties or big nights out. Blow-dry hair with a round brush, curl with your favourite ghd curling tong and then team with a red lip, big fluttery eyelashes and a slinky dress.

Get the look using:

ghd curve® soft curl tong

ghd final fix hairspray

ghd oval dressing brush


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The look: The Textured Red Bob

By: Brent Lawler using the ghdcollection.

Brent says: “We thought that we should do a burst of
colour in the show. Rita is wearing Comme des Garçons
and I thought we should do a very textured look so we
used the ghd contour® professional crimper just at the
roots to give instant root lift and then the ghd platinum+ styler was used on the ends to make the hair
spiked and give it a more modern texture.

A bold colour choice makes Rita’s look pop, enhancing her fringed, textured bob hair. It’s a different hairstyle for those who love an edgy look. Crimping near your parting adds a fun nostalgic 90s vibe and plenty of volume.

Get the look using:

ghd contour® professional crimper

ghd platinum+ styler


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the look: The Cute Textured Pony

By: Brent Lawler using the ghd collection.

Brent says: “Rita and I wanted to create a fresh, fashion forward and
modern look. A crimped high ponytail was what we decided on,
giving the ponytail lots of volume and lift using the new ghd contour®.

Hair was blow dried using the ghd air hairdryer and large
ghd ceramic vented radial brush, to get lots of root lift. Although the ponytail was very sleek we still wanted what’s in the ponytail to have volume. The hair was pulled back nice and tight, then secured
high on the top of the head. I sectioned off small sections
of the ponytail and crimped the hair using ghd contour, holding down
for a few seconds until I got a nice strong indentation - this gave
maximum volume when brushed out. After crimping all of the sections I brushed through the ponytail and sprayed with ghd final fix hairspray - to give a super full and almost fly-away big ponytail, secured with a cute ribbon.
"

Rita takes the ponytail and turns it into a different hairstyle, with the simple addition of a cute velvet bow and crimped volume. Follow Rita’s suit and shake up your style, creating this ponytail look at home. Crimp hair once it’s in the ponytail, then tease for added volume.

Get the look using:

ghd contour® professional crimper

ghd air® hairdryer

ghd final fix hairspray


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the look: The Slicked Down Glitter Bob

By: Brent Lawler using the ghd collection

Brent says: “This is Rita’s golden glitz and glamour. The
large ghd curve® soft curl tong was used
on the very ends, in sections all around the face. These sections were then gelled down to sit flat around her face, framing the face and giving the appearance of old 1920s
finger waves but more modern. I then placed a net over the head and dried it with the ghd air® hairdryer on a very slow and medium heat. Once dried I sprayed
the hair with gold hair paint and finished the look by adding Swarovski crystals. She is wearing Maison Margiela
and we thought it was important to stay in the DNA of the designer and bring some magic to the night
."

This is one of those wild hairstyles the industry will be talking about for years to come. Embrace this statement look at your next festival, the perfect opportunity for plenty of glitter, hair gel and hairspray - all you need to keep it in place. Keep makeup minimal and let this bob hairstyle do all the talking.

Get the look using:

ghd curve® soft curl tong

ghd air® hairdryer


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the look: The Fantasy Feature

By: Brent Lawler using the ghd collection

Brent says: “Saving the best til last! Rita is wearing Vivienne Westwood and I wanted to do something very over the top and creative with her hair. I straightened Rita’s hair with the ghd gold® styler; it’s impossible to do this look unless the hair is completely straight. Parting the hair in the middle and pulling it high up on the crown into a chignon, the rest of the hair we braided into small braids from the chignon down the back of her neck to mirror the same shape as the earrings and headpiece we had made for this finale look. It’s pure couture; a fashion fantasy!"

Recreate Rita’s style by gliding the ghd gold® styler through your tresses. Use our ghd straight and smooth spray to prevent any kinks, then take your hair back into a low bun style. Team with a pair of statement earrings and you’ll be ready to party all night long.

Get the look using:

ghd gold® styler

ghd straight and smooth spray


Rita is the queen of completely edgy different hairstyles. Throw the rule book out of the window and dare to try out one of these looks for your next big event.

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