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ghd helios hair dryers

THE HEALTHIEST WAY TO DRY YOUR HAIR

Science says you might be doing it wrong...air drying your hair is causing more damage than blow drying!

PSA: AIR DRYING YOUR HAIR IS CAUSING MORE DAMAGE THAN BLOWDRYING! HERE'S WHY…

When hair is wet, the hair fibre will swell and become weaker. Hence prolonged exposure to water will mean more chance of damage to the hair since it is in this weakened state. Minimizing the time you allow it to be wet is a good idea, but you need to dry it in the right way so as not to cause more unnecessary damage.

THE SCIENCE

When hair comes into contact with water it swells and the longer the swelling goes for, the more pressure it puts on the delicate proteins that keep hair intact, which can lead to further damage.

“You need to treat hair carefully when it is wet. Wet hair is weakened which means that it is easily broken and damaged by high temperatures. In fact, the denaturation temperature of hair drops when it is wet, so you must be careful when drying. Start by towel drying in a scrunching, circular motion and before using a hairdryer, use a heat protect spray.Use the hair dryer on the lowest, cool setting so you don’t heat the hair above the denaturation temperature. As the hair dries, the temperature can be increased since the denaturation temperature increases - you can feel this while drying as the hair will suddenly start to warm up. You can then set your style using the high temperature setting.”

Dr Tim Moore, ghd Vice President of Smart Devices

THE SOLUTION

ghd scientist and Vice President of Smart Devices, Dr Tim Moore, has come up with this formula:

step 1: scrunch when towel drying

STEP 1:

Start by using a scrunching motion when towel drying; do not rub the towel across hair when wet, hair is weak so is broken more easily when wet.

step 2: prep wet hair with ghd heat protect spray

STEP 2:

Spritz wet hair with ghd heat protect spray; this provides an invisible barrier against everyday heat damage and provides cuticle protection, preventing vertical cracks inside the cuticle which fundamentally causes split ends and irreversible damage.

step 3: use the ghd helios on a low setting

STEP 3:

Use the ghd helios™ hair dryer and start on a lower heat setting; high temperatures can cause damage to wet hair so start at the lowest setting and very slowly increase the heat as hair becomes more dry.

step 4: when the hair starts to warm up, increase the heat to set your style

STEP 4:

When you start to feel the hair warm up, that’s your signal to start to turn the heat up on your hair dryer to complete and set your style.


STYLING ESSENTIALS

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