¹ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² Technical test in a lab on frizzy hair, vs. naturally dried hair
³ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005,measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁴ Vs ghd Gold.
⁵ Vs ghd Max. Technical test in lab show ghd Chronos max is 3x faster to achieve same high level of frizz reduction on frizzy tresses.
⁶ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
⁷ Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁸ Technical test in a lab on frizzy hair, vs naturally dried hair
⁹ Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
¹⁰that combines hot air and heated styling plates
¹¹no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
*see promotion TERMS AND CONDITIONS