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ghd style next season's trends at London Fashion Week AW13

Our ghd creative director Kenna reveals his inspiration behind the strong hair looks he created at London Fashion Week

PPQ 

This look is a seamless and swirling updo with a cheeky flip at the front to play up those cheekbones! It channels the mood of the early 90s, when the proportions of powder-dressing were at their most dramatic.

DAVID KOMA

This is a soft and feminine updo to compliment the graphic boldness and futuristic materials of the clothes. The smooth silhouette is created by covering the ears and focusing on a loose and natural parting.

LONDON COLLEGE OF FASHION MA SHOW

A fresh style to complement the fresh talent of the LFC show! This is a cool and effortless straight style with gentle movement and delicate texture. Hair is blow-dried forward from the crown and sits on the shoulders, for a youthful feel.

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