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Say hello to Sophie Laidlaw | ghd®

She's just opened her first salon - Wonderland - is part of the ghd Art Team, a regular at London Fashion Week and has shot with Rankin. Get ready to meet Sophie Laidlaw.

Sophie's latest shoot

DESCRIBE YOURSELF IN FIVE WORDS Niche. Dynamic. Fun. Reliable. Complex.

WHY HAIR? It combines all my interests. Fashion, music, photography, technology and architecture. It's a beautiful, ever-changing accessory. 

WHO IS YOUR HAIR HERO? Easy. Luigi Murenu. 

DESCRIBE YOUR STYLE OF WORK It's always changing. At the moment I'm into beautiful hair that is shiny, glossy and healthy. Maybe with a detail of something unexpected. 

WHAT'S BEEN YOUR BEST 'HAIR' MOMENT? That would definitely be shooting with Rankin for Hunger magazine. 

WHICH HAIR TREND WOULD YOU BAN FROM HISTORY? Over-processed bleach. Damaged hair is not cool.

IF YOU WEREN'T IN HAIR, WHAT WOULD YOU BE DOING? Something in the fields of art or fashion. 

WHO DO YOU ADMIRE? Mostly my friends in the creative industry. I couldn't be prouder to know such strong, passionate people. 

WHAT MAKES YOU HAPPY? When I have done a good job and completed something successfully. 

WHAT'S YOUR MOST PLAYED TRACK? Soft Parade by The Doors

WHO ELSE IS IN THE ghd ART TEAM?

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