Commencing with this Spring Summer ‘18 fashion week season, visionary session stylist Eugene Souleiman and his team will be using the full range of ghd tools to create Souleiman’s much anticipated runway looks.
Iconic hair styling brand ghd is delighted to announce session stylist Eugene Souleiman as fashion week ambassador. The announcement comes in addition to Souleiman’s long standing role as Wella Professionals’ Global Creative Director for Care and Styling.
Beginning backstage at the Jeremy Scott SS18 show in New York on Friday 8th September, Eugene and his team will exclusively use the ghd award-winning range of stylers - including the ghd platinum® styler, ghd hairdryers, hair brushes and the ghd curve® wand and tong collection to create the hotly anticipated hair trends for the coming season. Souleiman’s busy agenda will take him to New York, London and Paris and includes high profile shows such as Jermey Scott, Preen by Thornton Bregazzi, Versus Versace, Tommy Hilfiger, Acne and Thom Browne amongst others.
As a long term fan of ghd, Eugene remarked “I appreciate quality and ghd has a long standing reputation in our industry. I am also thrilled that my fashion week team now has access to their full range of tools” Souleiman said, “Expanding my relationship with Wella to include ghd feels like a natural progression. It’s a total-look approach to the work I do across care, styling and tools”, he concluded.
In addition to this partnership, ghd tools will also be used backstage at the Alexander Wang show in NYC on Saturday 9th September, and the Julien Macdonald show in London on Monday 18th September.
Keep up-to-date with all trends, styles and looks of SS18 Fashion Week with ghd.