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Model sat in stylist's chair.

Client Consultation

Give your clients a professional consultation to understand their hair needs and add a level of polish to your service. Give them the hair of their dreams to keep them coming back.

Every client wants to feel like a queen, which is why our new consultation tool is designed to help you identify and adapt your services to suit everyone. We want to empower you to bring new trends and techniques to your salon by making it easier than ever to communicate them to your clients, get them excited, and leave you feeling confident to give them their dream hair.

We worked with our brand ambassador and resident trend forecaster Zoë Irwin to identify the four key consumer types that clients fall into – it’s the same smart science used by fashion and lifestyle brands, and we think it’s important knowledge for salons too. We’ve turned this research into four character profiles, to help you give a great consultation and create looks that work for your clients. Wherever you are, you know these girls – and that’s why they’re going to help you and your team understand your audience better than ever.

Model has her hair styled.

This new way of thinking will allow you to connect with your clients on a deeper level, to better understand their needs and to develop stronger relationships. All of which makes for more happy customers, and even more good hair days.

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