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The Social Edit


Educator: ghd Creative Artist Samantha Cusick

Level: Beginner to intermediate on social media

Social media has gone from a place to share snaps with your friends to an essential tool for any serious salon business. Get it right, and the clients, exposure and opportunities will follow. In this seminar, our expert Samantha Cusick will show you how her salon built a dedicated following of over 75,000 people, and how this grew her IRL business at the same time. She’ll share her insight, as well as the dos and don’ts of a successful salon social media strategy.

The session covers:

• Developing your salon identity

• Finding and growing your community

• Taking the perfect pictures

Strategies and techniques for success – like when to post for best results, how to hashtag like a pro and the benefits of Business Insights.


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