ghd platinum® uncovered
To announce the arrival of the new newly launched, no compromise ghd platinum® styler, the ghd education team have just completed the ghd platinum® uncovered tour, a series of pop-up styling events across the UK.
‘ghd platinum® uncovered’ visited striking venues in Edinburgh, Manchester and Birmingham before arriving at the iconic Lindley Hall in London. The tour hosted almost 1,000 excited stylists to a series of innovative styling sessions which starred ghd UK education ambassador Ken Picton and the ghd art team.
Assisted by the ghd creative education team, each session allowed 75 stylists and bloggers to style their own models using ghd platinum®. With Ken Picton on hand to demonstrate the styling capabilities of the new styler the stylists were able to able to see first-hand how the ghd platinum® uses innovative tri-zone® technology to deliver the best-ever styling results.
“At ghd we love this education format. There’s such a buzz when you get a mass of stylists together in one ‘backstage’ style area, practicing new techniques, learning about new tools and sharing their work with each other, on social media and back at the salon. It’s exciting!”
Jo Robertson, the ghd Head of UK & ROI education
Every stylist in attendance was encouraged to upload images throughout the day to their Twitter, Facebook and Instagram accounts using #ghdplatinum which were then shared with the ghd professional online community. After each event, a winning shot was awarded and the overall winner was Crystal Stanley from Urban Retreat. As part of the winning prize, Crystal will now assist Ken Picton and the ghd art team on their new creative shoot as well as receiving a full ghd professional styling kit.