goes behind the scenes of ghd

Go behind the scenes as we take Mashable into our innovative R&D Department to discover The Science of Hair.

Storytelling, informing and entertaining – Mashable inspires the continuously evolving digital generation. The media geniuses visited our Cambridge-based research centre in England, to witness the latest ghd technology and learn more about the incredible science behind our products, in particular ghd platinum™.

The ground-breaking ghd platinum™ is the latest addition to our leading collection of stylers – it delivers our brand’s best-ever styling results and, above all, it is kind to your hair. Featuring a unique wishbone hinge to ensure both styler plates are perfectly aligned, this revolutionary appliance allows styling without any slipping, giving you complete control of your hair destiny. The styler can reduce hair breakage by over 50%* so there’s no more guilt when you turn up the heat. 

With a new styler comes new research, and developing a hair-styling tool that doesn’t compromise hair health has always been an important part of the ghd research and development process.

To delve a little deeper into ghd's science, Mashable took a tour of our research facility and talked to our scientists about the impressive technology behind the styler. Mashable was bowled over by the level of science and detail behind each of our products, especially the ghd platinum™. 

ghd knows in order to remain a leader in the space they have to keep innovating. That means making it easier, quicker and safer for people to style their hair without causing damage with longer lasting results, more shine and the ability to bring damaged hair back to life. Making sure that people can use their products daily without causing any damage or problems down the line is key to their continued success.


Up to now, ghd platinum™ has been through 650,000 hours of testing and 1.5m cycles in total – a number which keeps growing to ensure we offer the highest possible product quality on the market. 

The media love the revolutionary styler too. Grazia Daily recently tried it out and think it is set to completely revamp the hairstyling game. Cosmopolitan thinks that the ghd platinum™ is the only hairstyling tool you’ll ever need. Hello! included great shots of Heather Watson and Laura Robson getting the platinum treatment at the recent Wimbledon ghd Style Suite.

Try the best in hairstyling technology and pick up ghd platinum™.

Results based on tri-zone® technology: *vs a styler working at 230°C

This article was part of a paid branded content campaign with Mashable. The Mashable editorial team was not involved with this content.


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