Long Live The Queens. All Hail Platinum+. The world's 1st SMART straightener that predicts your hair's needs.

Long Live The Queens

ALL HAIL PLATINUM+
The world's 1st SMART straightener that predicts your hair's needs.

DISCOVER
Hairstyles
Urban Queen
Urban Queen
discover the look
Girl Boss Queen
Girl Boss Queen
discover the look
Have-it-all queen
Have-it-all queen
discover the look
Queen of the Castle
Queen of the Castle
discover the look

NEW IN

Introducing the new ghd platinum+
NEW IN

NEW GHD PLATINUM+

Containing breakthrough technology that constantly adapts to ensure you get unbeatable results and hair that is stronger and visibly healthier than ever before!

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TRENDING

New semester style
TRENDING

NEW SEMESTER STYLE

Get set for the semester with a fresh new style that turns heads. From pinned up braids to soft waves, upgrade your style and get seen this term.

DISCOVER
Products
New ghd platinum+ professional styler
NEW platinum+ styler
Introducing breakthrough technology, with the world's first SMART hair straightener.
Hair Straighteners
hair straighteners
Discover our range of professional ghd hair straighteners for smooth, sleek, healthy looking style that lasts.
Hair Dryers
hair dryers
View our range of professional ghd hair dryers for fast drying and a premium salon look.
Hair Curlers
Hair Curlers
Explore our range of professional curling wands and tongs for gorgeous, healthy looking curls that last.
Hair Crimper
Hair Crimper
Get effortless bold texture and volume instantly with the ghd contour® professional hair crimper.
Gifts
Gifts
Give the gift of gorgeous hair to your loved ones.
Hair Styling Products
hair styling products
Create your ultimate hairstyle with a collection of ghd styling products featuring our advanced hair styling technology.
Hair Brushes
hair brushes
Give your hair that salon finish every day with the ghd hair brush range.
Stories
Behind the scenes with ghd, girl boss queen sat in chair
INSIDER STYLE
Take a look backstage at the latest brand shoot and see the queens in action.
take a closer look
Behind the scenes with ghd, filming the queens
Behind the scenes with ghd, relaxing backstage
Adam Reed works his magic on our queens hair
Say hello to our queen of the castle
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