¹ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.

² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling

³ no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair 

⁴ Technical test in a lab on brunette hair, measured vs. naturally dried hair

⁵ Technical test in a lab on frizzy hair, vs naturally dried hair

⁶ vs. competitor styler working at 235˚C

⁷ Heat-resistant bag should only be used with ghd products.