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introducing a new era for hairdryers

The brand new professional hairdryer with Laminair™ and Cool-Wall™ technologies for a truly new drying and styling experience.

Meet ghd aura™, our new professional hairdryer – a truly groundbreaking drying and styling experience, delivering the ultimate in luxurious volume and a smooth, shiny finish.

Without a doubt, ghd aura™ is a must-have for creating a perfect finish. Whether you're styling a look that's smooth or with volume, the results are outstanding. It's an essential part of my kit.

Adam Reed, ghd global brand ambassador.

What makes ghd aura™ different?

Control

Control: Brand new Laminair™ technology delivers a 42%* more concentrated, nonturbulent air stream so, when working on one section of hair, all other sections stay undisturbed, allowing exceptional precision and control.

Shine

Unlike any other hairdryer, Laminair™ technology aligns hair in a single direction, creating a focused airflow with even speed and temperature, leaving it ultra-smooth and 47% more shiny*.

I love ghd aura™. I think it's a major step forward in styling for the industry

ZOE IRWIN, ghd UK BRAND AMBASSADOR

Volume

Breakthrough Cool-Wall™ technology keeps the casing and nozzle cool to touch at 44˚C, versus 126˚C*. This innovation allows you to get much closer to the scalp for amazing root lift and volume, setting your style as it dries.

Quiet

The next generation brushless motor means ghd aura™ is smaller, lighter and 27% quieter*.

Economical

ghd aura™ also makes financial sense, requiring 24% less electrical energy consumption*.

The results are extraordinary…it will give us the opportunity to be significantly more creative using ghd aura™

KEN PICTON, ghd UK EDUCATION AMBASSADOR

* Compared to its predecessor