ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black with allure best of beauty award seal
ghd one inch platinum plus styler in black plate close-up
ghd one inch platinum plus styler in black hinge close-up
ghd one inch platinum plus styler in black button close-up
ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: black

USD $319.00

*

USD $239.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 2/11/26
ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $319.00

USD $239.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in black button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in black hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in black plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) Black rating review

Would recommend this to a friend
Showing 521 reviews

Love it!

I really like this flat iron! The heat was just perfect, I was a little worried with it not having a temperature setting. It heated up quickly. It’s not bulky or heavy. It is a little slick, so I had to make sure I was holding it tight. Other than that it’s a great flat iron!
mrsmurray2004_183
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Love!

This is so amazing and such good quality. Powers go so quick and easy to clean. The cord doesn’t seem like it will coil and was easy to store. Love the little cover it came with for travel and I can’t wait to curl my hair now.
elizabethd80_5388
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Love!

I was very skeptical about this straightener as it doesn’t have different heat settings! I’ve used one brand of hair straightener my whole life so of course I was a little nervous to try a new one however, this exceeded my expectations! After using this product, a couple of times I noticed that there was no breakage or any frizz after using it and my hair felt super shiny and healthy. I also love that it does an automatic shut off as I’m sure we’ve all wondered if we turned our hair straightener off after leaving the house. I would highly recommend this product to my friends and family and will be continue using it for as long as I can.
jordanj65_7469
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Sleek Styler with Smooth, Salon-Like Results

The ghd Platinum+ Styler feels well-built, easy to handle, and glides smoothly through the hair without pulling. It heats evenly and delivers sleek, shiny results while still feeling gentle during styling. The design looks premium and durable, and maintenance is simple, making it a reliable flat iron for everyday use.
innay4_8126
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Impressed

I’m pretty surprised at how well the flat iron worked with it controlling the heat on its own based on your hair texture. It’s lightweight, easy to work without directions. Worked well for me, got my hair straight.
alishar_8788
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com