ghd one inch platinum plus styler in black with allure best of beauty award seal

ghd one inch platinum plus styler in black plate close-up

ghd one inch platinum plus styler in black hinge close-up

ghd one inch platinum plus styler in black button close-up

ghd one inch platinum plus styler in black with box

ghd Platinum+ Flat Iron (1 inch plate) Black

FREE GIFT AWARD WINNER

Ultimate smart flat iron that predicts your hair's needs
70% stronger hair¹
75% more shine²
2x color protection

Use code IWD2026 at checkout to receive a FREE ghd 2-in-1 heat-resistant flat iron bag & mat ($49 value). While supplies last.

Color: black

USD $319.00

USD $255.00

Free Standard Shipping
21 day no hassle return policy
3 year warranty

*$319 was the prevailing market price across retailers on 2/27/26

ghd Platinum+ Flat Iron (1 inch plate) Black

was USD $319.00

USD $255.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection.

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

I wasn't sure I'd like this flat iron. I'm been a diehard 1.25" and 1.5" iron user for years. I always thought a 1" iron would just add even more time to my routine. But I was wrong. Where my bigger irons have wider but shorter plates, this iron has more narrow plates but they're longer. So I basically end up getting the same amount of hair in this iron with each pass as I do with my larger irons. The 365° setting is great for my fine hair. It straightens in one pass and leaves it very shiny. This iron heats up super fast, in less than a minute if I had to guess. The iron is easy to hold onto, and it doesn't get too hot on the outside where you hold it. It glides through my hair with no tugging or pulling. I really like the little heat-resistant silicone cover that comes with it too. It just fits right over the end where the plates are, and doesn't add any extra bulk. All in all, this is a really nice flat iron! It has now replaced my 1.5" Chi iron.

JenniferS

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Best straightener

7 March 2026

This straighten is amazing. Straighten my hair in 7 minutes. I have type 2b hair and it's long and thing so 7 minutes is crazy to me. Its light weight and makes noise when turned on and off. Has a safety feature id you accidentally leave it on will turn off in 30 minutes.

JankaF

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Amazing!

7 March 2026

Verified Purchase

A very good family friend who is my hairstylist recommended this hair straightener. At first, I wasn't too sure as it is a little bit of a hefty price on it and I'm normally used to spending maybe $20-$30 for a hair straightener. This is definitely with a doubt worth every single penny. It heats up extremely quick and I like that it's one stable heat. The straightener also came with a silicone sleeve at no additional cost, which I also appreciate. If I blow dry my hair before straightening I can get it all done and one pass and when I straighten it without blow drying, it only takes about two passes for it to be completely straight. Even with my states humidity, my hair stay straight for about 2 to 3 days which I greatly appreciate. It is an absolutely amazing product and I cannot recommend it more.

Features

5 / 5

Performance

5 / 5

Quality

5 / 5

raynad

Florida

5/5

Age: 18 to 24

Gender: Female

Hair length: Long

Hair type: Curly

Straight hair in minutes!

6 March 2026

I really enjoyed using this flat iron! It heats up super quickly and comes with a silicone cover for storage. It straightened my hair with ease and I was able to do my whole head in under 10 minutes. You do need to move quickly with each section because there’s no way to control the temperature so be careful if you have dry or damaged hair. My hair stayed straight all day and felt soft without any “burnt” feeling. It’s also the perfect size to travel on style on the go.

SashaS

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Great straightener

6 March 2026

My hair is wavy/curly and hard to straighten and this definitely did the job. I have 2b hair so im definitely not the most curly type of hair. It is nice that it has a sound as you turn it off and on. It just takes time to learn how to set it.

ShelbyW

5/5

This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

ghd Platinum+ Flat Iron (1 inch plate) Black

Our bestselling smart flat iron

Flat iron waves

Personalized results

Enhanced styling with less heat

Power couple

OUR MOST AWARDED SMART STYLER

Ultra-zone™ with predictive technology

365ºF temperature for optimum styling

Advanced, precision milled, floating plates

Wishbone hinge

Heat resistant protective plate guard

Universal voltage

Automatic sleep mode

8.8 ft. swivel cord for convenient styling

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