ghd platinum+ hair straightener in black
ghd platinum+ hair straightener in black
ghd Platinum+ Hair Straightener Plates
ghd Platinum+ Hair Straightener Hinge
ghd Platinum+ Hair Straightener Power Button
ghd Platinum+ Hair Straightener with Box

GHD PLATINUM+ HAIR STRAIGHTENER IN BLACK

Bestseller
ghd’s first SMART styler with predictive technology.
Colour: black

R3 700,00

GHD PLATINUM+ HAIR STRAIGHTENER IN BLACK

R3 700,00

Bestseller

Discover our SMART ghd hair straightener with ground-breaking ultra-zone™ with predictive technology that predicts your hair needs as you style for a flawless finish, personalised to you.


Our most luxurious ghd hair straightener recognises your hair type, section size and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalised styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185°C, the ghd platinum+ hair straightener protects the integrity of your hair without compromising your style, allowing for 70% stronger hair*, 20% more shine** and 2x more colour protection. For the ultimate professional end results, pair ghd platinum+ styler with ghd bodyguard - heat protect spray.


The rounded barrel of the platinum+ is perfect for creating a variety of on-point styles, from loose waves to a flawless straight style. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.

Universal voltage means you don't have to compromise on your style, wherever you are in the world, and the protective plate guard gives you peace of mind for your on-the-go schedule. For extra safety, the automatic sleep mode shuts down the straightener after 30 minutes of non-use.

So be the Queen you deserve to be with the ghd platinum+ hair straightener!

*reduced breakage and 2x more colour protection vs a styler working at 230ºC
**vs naturally dried hair

ghd Platinum+ Hair Straightener Power Button

Our 1st Smart Styler

Monitor's heat 250x per second to maintain 185ºC optimal styling temperature for 70% stronger hair*, 20% more shine**, and 2x more colour protection.

ghd Platinum+ Hair Straightener Hinge

More than a straightener

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks, or waves.

ghd Platinum+ Hair Straightener Plates

Personalised results

Ultra-zone™ predictive technology recognises hair thickness & speed of styling and adjusts accordingly for results personalised to you.

Enhanced styling with less heat

With advanced infinity sensors to adapt power according to hair thickness and styling speed, for professional results with no extreme heat.

ghd Platinum+ Hair Straightener with ghd  bodyguard heat protect spray

Power couple

Unlock professional end results - use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier.

ghd gold 350 beauty awards badge

Awards

With over 350 beauty awards won globally to date, ghd have championed innovation, performance, and design over 20 years so you can enjoy a good hair day everyday.

4.5/5
GHD PLATINUM+ HAIR STRAIGHTENER IN BLACK rating review
86%
Would you recommend this to a friend?
Showing 1187 reviews

Not happy!

The straightener doesn’t reduce frizz like it states! It isn’t able to hold a curl! After multiple times only then am I able to curl a strand! I am seriously not impressed after spending so much money! I feel like returning it. What a waste of money.
1 / 5
1 / 5
1 / 5
LI123
Manchester
1/5
Age: 18 to 24
Gender: Female
Hair length: Mid-Length
Hair type: Wavy

Not worth the money

Does not get hot enough. Requires multiple passes for thick or frizzy hair. Disappointed.
Tracy826
CT.
1/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length

Best flat iron I’ve ever owned!

Definitely worth the price. Straightens quickly and leaves my hair smooth and sleek. Also great for curling/adding waves.
5 / 5
5 / 5
5 / 5
Amy M
Columbus, Ohio
5/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Thick

Wonderful!

I use this straightener on both my hair and my daughters hair. It heats up very quickly and is ready to use almost immediately, and the temperature seemed perfect. It’s hot enough to get the job done nicely, without damaging the hair or causing burns. I was easily able to straighten my thinner hair in one pass, and it only took about two passes on my daughter’s long thick hair. I also noticed added shine from using just this straightener and no hair product, which I think is a big plus. The wishbone design was very unique, and I think it helps nicely with styling. I’m not usually able to curl my hair very well using flat irons but I was able to style my hair with curls that actually lasted with this one.
5 / 5
5 / 5
5 / 5
Violette
5/5
Hair length: Mid-Length
Hair type: Wavy, Dry, Coloured, Fine, Thick

Quality Product making big difference

I usually buy cheap hair tools. My best friend/hair dresser encouraged me to invest in this straightener. I finally did and what a huge difference! Heats up so quickly. Smoother, silkier hair after straightening, but also ... the style holds longer. Seems like this is a healthier heat. I'm usually a cheapskate, but I don't regret this investment. Thanks!
5 / 5
5 / 5
5 / 5
HShep
Atlanta, GA
5/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Color treated, Fine, Straight