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Cookie Policy

Last Modified: 21 December 2021

Your privacy is important to Good Hair Day South Africa (Proprietary) Limited (“ghd”, “we” or “us”) and we are committed to protecting your personal information. This Cookie Policy provides you, as a user of our website with clear and accessible information about the cookies and similar technologies that ghd uses, why they are used and the choices you have via your cookie settings.

Unless otherwise defined in this Cookie Policy, capitalized terms used in this Cookie Policy have the same meaning as in our Privacy Notice.

We encourage you to take the time to review this Cookie Policy in full. However, we have designed this Cookie Policy so that you can easily find answers to the questions that you might have.

1. What are cookies and similar technologies?

Cookies are small data files that are downloaded to your device when you visit a website or application. When you return to the website, or another website that recognizes that cookie, the cookie is sent to that site to enhance your experience by remembering your preferences, providing tailored advertising, helping you navigate more efficiently or keeping you logged in. You can find out more about cookies at www.allaboutcookies.org (Opens in new window) or www.youronlinechoices.eu (Opens in new window) .

To learn more about how ghd uses cookies, please refer to the section “How does ghd use cookies?”.

The ghd website may use similar technologies to cookies, including pixel tags, mobile device identifiers, web beacons and server logs to understand how you are using our website and provide adverts tailored to you and your interests. These technologies often take the form of a small, transparent graphic images placed on a web page or in an email. They work with cookies and capture data like your IP address, when you viewed the page or email and what device you were using. Where we use web beacons in the emails we send to you, these are used to enable us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates which our emails achieve.

2. What types of cookies does ghd use?

There are different types of cookies:

  • Session cookies: these are cookies which last for as long as you keep your web browser open and expire when you close your web browser.
  • Persistent cookies: these are cookies which stay on your device for a set period of time and expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
  • First party cookies: these are cookies set by the website that you are visiting at that time, either by us, or by a third party at our request.
  • Third party cookies: these are cookies that are set by a party other than that of the website you are visiting.
  • Social Media Cookies: the ghd website uses cookies set by Social Sites (such as the Facebook “like” button) which enables you to share and engage with our Content via these Social Sites. By allowing these cookies, these Social Sites may be able to track your browser activity and build up a profile of your interests.

3. How does ghd use cookies?

When you access the ghd website, view or interact with our content or otherwise communicate with us digitally, we and our affiliates and partners use cookies, web beacons and similar technologies to:

  • understand the behaviour of users to the ghd website;
  • track which parts of the ghd website people have visited;
  • understand the profile of the users of the ghd website;
  • make our ghd website as convenient and personal as possible, for example by keeping you signed in;
  • provide certain services that require the use of cookies such as using an online shopping basket;
  • measure the effectiveness of our online advertising or how often our content is viewed;
  • determine which email messages were opened, whether you clicked on any links and interacted with the content and to optimize your email experience;
  • analyse your information including your location, products and/or services requested, age, time zone, IP address and URL visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products, the ghd website and content. We may also aggregate and de-identify your information to create customer segments and share with our licensees and partners.

We may also use cookies for tailored advertising purposes. For example, we, or with third party vendors, may use your information to provide you with tailored advertising on third party sites, including Social Sites. These advertisements are either: (i) “contextual” (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioural advertising” or “interest-based advertising” (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use tailored advertising to specifically include or exclude individuals who have registered for our products and services that are most relevant to you.

We may match your browsing activity on one Device, such as your mobile phone, with your browsing activity on another Device, such as your tablet, to ensure our advertising is tailored to you. To allow us to do this, our preferred technology partners may share information, including your browsing patterns, geo-location and device identifiers, and we will match that information to the information in our user base as a whole by identifying the browser and Devices that appear to be used by the same person. To learn more about how we share your information, please refer to our Privacy Notice.

When you: (i) sign in to the ghd website using a Social Site or other websites; (ii) access Social Sites using the ghd website or other websites; and/or (iii) submit content to Social Sites or other websites using the ghd website; that Social Site or other website may use cookies and similar technologies to collect data about user behaviour for their own purposes. This use of cookies is in line with that third party’s own cookie policy, over which we have no control.

4. How to manage your cookies preferences?

We have set out below the ways you can manage your cookie preferences across your browser and your mobile device.

You are welcome to block the use of some or all of the cookies and similar technologies we use on our website. However, please be aware that doing so may impair some features and/or services on our website and its functionality or may even render some or all of it unusable. Additionally, added functionality which is provided by personalization technologies will likely not work - impairing our ability to provide content or products which are most relevant to you.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

Please also note that we do not respond to or honour “do not track" (a/k/a dnt) signals or similar mechanisms transmitted by web browsers.

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. However, please be aware that when you disable cookies, some features and services on the ghd website may not function properly and may cancel opt-outs that rely on cookies, such as web analytics. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Web beacons

By setting your email account to display emails as text only, you may be able to prevent the use of some web beacons, however please be aware that our emails won’t look as pretty and some functionality may be disabled. Please consult the "Help" section of your email client for more information. Alternatively, you can remove yourself completely from our mailing list by going to the bottom of any email from us and clicking on the relevant 'unsubscribe' link in the emails you receive or by contacting us using the details found in the section “How do I contact ghd?”.

Mobile Device Cookies

For your mobile device, you can understand which third parties have currently enabled cookies on your mobile device and how to opt-out of some of those cookies by accessing the Network Advertising Initiative's website at http://www.networkadvertising.org/mobile-choices (Opens in new window) from your mobile device. On your mobile device you may also select “Limit Ad Tracking” (on iOS devices) or “Opt out of Interest-Based Ads” (on Android) which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.

5. Does this Cookie Policy ever change?

We may update or modify this Cookie Policy from time to time in response to changing legal, technical or business developments. We will obtain your consent to any material Cookie Policy changes if and where this is required by applicable data protection laws. The date of the most recent version of this Cookie Policy will appear at the top of the page.

When we update our Cookie Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. For example, we will notify you of any changes to this Cookie Policy by posting a new Cookie Policy and updating the “last modified” date at the top of this page or by sending the new Cookie Policy to you via email, where appropriate.

6. How do I contact ghd?

If you have any questions regarding our Cookie Policy or how we handle your information, please contact us using the form here .