ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

GHD PLATINUM+ STYLER - 1" FLAT IRON

AWARD WINNER
Our #1 bestselling smart styler with predictive technology
Color: white

USD $279.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
GHD PLATINUM+ STYLER - 1" FLAT IRON

USD $279.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including three Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the safer-for-hair temperature of 365°F: the optimum temperature for styling on every hair type. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

Allure Best of Beauty Hall of Fame Award Seal

Our most awarded smart styler

Winner of 50 global beauty awards and 3x winner of the much-coveted Allure Best of Beauty Award for Best Flatiron

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the safer-for-hair temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

4.5/5
GHD PLATINUM+ STYLER - 1" FLAT IRON rating review
86%
Would recommend this to a friend
Showing 1188 reviews

MAGNIFICENT!

Bought them very recently and they work is spectacular. Heats in just a few seconds and strengthens your hair super fast. The only drawback I encountered was the fact I had to pay additional over €50 in duty taxes when shipping from the UK to the EU (not fun) and the plug is also the UK type for which you'll need an adaptor.
4 / 5
5 / 5
5 / 5
Nerea Ner
Brussels
5/5
Age: 25 to 34
Hair length: Long
Hair type: Wavy, Dry

Not happy!

The straightener doesn’t reduce frizz like it states! It isn’t able to hold a curl! After multiple times only then am I able to curl a strand! I am seriously not impressed after spending so much money! I feel like returning it. What a waste of money.
1 / 5
1 / 5
1 / 5
LI123
Manchester
1/5
Age: 18 to 24
Gender: Female
Hair length: Mid-Length
Hair type: Wavy

Not worth the money

Does not get hot enough. Requires multiple passes for thick or frizzy hair. Disappointed.
Tracy826
CT.
1/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length

Best flat iron I’ve ever owned!

Definitely worth the price. Straightens quickly and leaves my hair smooth and sleek. Also great for curling/adding waves.
5 / 5
5 / 5
5 / 5
Amy M
Columbus, Ohio
5/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Thick

Wonderful!

I use this straightener on both my hair and my daughters hair. It heats up very quickly and is ready to use almost immediately, and the temperature seemed perfect. It’s hot enough to get the job done nicely, without damaging the hair or causing burns. I was easily able to straighten my thinner hair in one pass, and it only took about two passes on my daughter’s long thick hair. I also noticed added shine from using just this straightener and no hair product, which I think is a big plus. The wishbone design was very unique, and I think it helps nicely with styling. I’m not usually able to curl my hair very well using flat irons but I was able to style my hair with curls that actually lasted with this one.
5 / 5
5 / 5
5 / 5
Violette
5/5
Hair length: Mid-Length
Hair type: Wavy, Dry, Coloured, Fine, Thick