ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

AWARD WINNER SAVE $75
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: white

USD $319.00

*

USD $244.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty

  • *$319 was the prevailing market price across retailers on 2/20/26
ghd Platinum+ Flat Iron (1 inch plate) White

was USD $319.00

USD $244.00

AWARD WINNER SAVE $75

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 544 reviews

Amazing quality

Ok I am obsessed! I’ve been using the ghd platinum styler and i totally get why it’s such a hyped tool. The first thing I noticed is how fast it heats up. Literally ready in seconds, which is perfect when you’re in a rush. What I love most is how smooth it glides through the hair.
SherleyM
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Good iron but it doesn’t bring volumes

Product quality 100/100. Instructions very detailed, vibration none, durability is quite good. It a good size and doesn’t feel heavy, it leave my hair shine but when I washed my hair it was feel dry. it doesn’t have a different temperature I don’t like that
MariaC
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

It is good for flat/style

This ghd Platinum Styler 1” flat iron has a cool design. The package looks so luxury. The weight is ok. Easy to use, heat fast but too hot later. I can straight / curl my hair very quickly.
GiaGiaH
4/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

Heats up quick!!

I’m so glad I got to try this hair straightener out! It heats up super quick and lets you know it’s ready with a sound. It glides through my hair super easy and comes with a silicone sleeve to use when it’s still hot!
SarahR
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com

One of the Best hair tool companies

This Platinum+ Styler flat Iron is my 3rd GHD product (btw, my first one, that I got well over 10 years ago, still works like new) and I think they’re the best. The Platinum+ Styler heats up fast and glides through hair without pulling or burning. It leaves my hair noticeably smoother and shinier after one pass. It doesn’t feel too hot or drying, even on the ends. The plates move evenly, making styling quick and controlled. It doesn’t have any noise when turned on (unlike some other brands). It’s very easy to use, has one button to turn it on and start using, and it’s a dependable tool if you want shiny and sleek finish.
DinaK
5/5
This reviewer was incentivised (e.g. a free ghd product or entering into our ratings & reviews prize draw) in exchange for their honest review on ghdhair.com