ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: white

USD $289.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) White

USD $289.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

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Why’d I wait so long??

Verified Purchase
I’ve been on the hunt for THE perfect flatiron for years. I never would purchase a GHD because of the price. Unfortunately I’ve spent the same amount purchasing numerous flat irons over the years only to find they’re either mediocre or flat out hate them. Upon the recommendation of a stylist friend, I finally bit the bullet and purchased a GHD. I love it! And I feel like a fool for not purchasing years ago. There is no pulling/snagging of the hair, and one pass does the job. I have very fine, brittle hair that I’ve been working on recovering from a highlight gone wrong. I was scared to use this flat iron at first because of the 365° heat setting but it has not been an issue at all.
justbuyit
Arkansas
5/5
Age: 35 to 44
Hair type: Frizzy, Curly, Dry, Color treated

Terrible

Verified Purchase
This product is terrible but the customer service is even worse. Be aware that you have to pay for shipping for return the product, the plates do not fully touch during the straightening process which does not straighten the hair, the plates oddly move side to side as well. Hair gets caught in the plates. Not a great straightener for the cost. Customer service does not care that you did not like the product and does nothing to assist you with switching or returning at no charge.
JessG
Chicago IL
1/5
Age: 25 to 34
Gender: Female
Hair length: Long
Hair type: Wavy, Frizzy, Thick

Love it

Verified Purchase
What a difference from my previous strainer. Leaves my hair straight and shiny.
Elene09
SF, CA
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