ghd platinum+ smart hair straightener white
ghd platinum+ smart hair straightener white
ghd platinum+ smart styler ultrazone technology
ghd platinum+ wishbone hinge and 360 swivel chord
ghd platinum+ hair straightener white light up power button
ghd platinum+ smart hair straightener white with premium packaging

GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

20% Off
For a limited time only save 20% on this styler
Colour: white

AUD $375.00

AUD $300.00

  • Own it now, pay later. From $10/wk with Zip | Learn More
  • Free Delivery Australia wide
  • 21 day money back guarantee
  • 3 year warranty
GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

was AUD $375.00

AUD $300.00

20% Off

The ghd platinum+ hair straightener so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature, at all times.

Featuring ultra-zone™ with predictive technology, this advanced ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 20% more shine** and 2x more colour protection. Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs, personalised to you.

Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule.

For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.

It's time to rule the hair world with the ghd platinum+ white hair straightener.

*reduced breakage and 2 x less colour fade vs a styler working at 230°
**vs naturally dried hair

Our 1st Smart Styler

Monitors heat 250x per second to maintain 185ºC optimal styling temperature for 70% stronger hair*, 20% more shine**, and 2x more colour protection**.

More than a straightener

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

Personalised results

Ultra-zone™ predictive technology recognises hair thickness & speed of styling and adjusts accordingly for results personalised to you.

Enhanced styling with less heat

With advanced infinity sensors to adapt power according to hair thickness and styling speed, for professional results with no extreme heat.

Awards

With over 350 beauty awards won globally to date, ghd have championed innovation, performance and design over 20 years so you can enjoy a good hair day everyday.

Power couple

Unlock professional end results - use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier.

4.5/5
Review Title
86%
Would recommend this to a friend
Showing 1096 reviews

Every bit Worth the $

This is really the best flat I have ever owned. I was sent a different model. But I have used this one too. It heats up quickly. Doesn’t get too hot. Glides effortlessly through the hair!
5 / 5
5 / 5
5 / 5
R cb
Buffalo NY
5/5
Age: 35 to 44
Hair length: Mid-Length
Hair type: Coarse, Wavy, Dry, Thick

Easy to use flat iron with quick gorgeous results!

I LOVE my GHD styler. In fact it’s the only flat iron I will use! This is the third one I have in my collection for personal and salon use! (Because I’m addicted to good hair products) It’s easy to hold in your hand, comfortable, heats up extremely quickly, it makes a sound when it’s heated up to the correct temperature and the smooth rounded shaping makes it easy to do curls with too! I love that I don’t have to worry about accidentally changing the temperature while using the product because it heats up and stays at the PERFECT temperature consistently! The cord is nice and long which is great since my outlets are placed slightly far away from where I get ready and it only takes me about 15 minutes to flat iron my whole head! I have thick coarse hair and this styler has NO problem getting through it quickly and leaves my hair shiny, smooth and not dry at all! Thank you again GHD for another amazing product to add to my collection! As a side note, I’ve had my other 2 GHD stylers for over 5 years now and the quality of them is what makes me keep coming back. And this styler feels even better as far as quality is concerned.
5 / 5
5 / 5
5 / 5
KarissaB
Rochester, NY
5/5
Age: 25 to 34
Hair length: Mid-Length
Hair type: Curly

Amazing !

After 10 years with my last pair , they finally gave up! And wow, what a difference in technology - LOVE ! Wish I had upgraded sooner
5 / 5
5 / 5
5 / 5
Gemma34
Hampshire
5/5
Age: 35 to 44
Gender: Female
Hair length: Mid-Length
Hair type: Straight

Really disappointed :(

Sorry, I wanted to love it, my old GHD was amazing and lasted years. This one literally pulls the hair from my head. Hair gets caught under the metal plate constantly and pulls out, really disappointing.
5 / 5
2 / 5
2 / 5
Jodiehh7
VIC
2/5
Age: 35 to 44
Gender: Female
Hair length: Mid-Length
Hair type: Wavy

Keeps my hair straight and shiny!!

I really didn’t know what straightener to get as I have curly thick hair and wanted my hair to look straight and healthy. I bought this platinum straightener, and honestly I was amazed. It’s totally worth the price, it keeps my hair very straight and soft between washes, and looks healthy! I would defo recommend
5 / 5
5 / 5
4 / 5
lindakam
London, United Kingdom
5/5
Age: 18 to 24
Gender: Female
Hair length: Mid-Length
Hair type: Oily, Curly, Thick