ghd platinum+ smart hair straightener white
ghd platinum+ smart hair straightener white
ghd platinum+ smart styler ultrazone technology
ghd platinum+ wishbone hinge and 360 swivel chord
ghd platinum+ hair straightener white light up power button

GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

25% OFF GIFT WORTH $55

Save 25% and receive a Free paddle brush (worth $55) at checkout. T&Cs apply*

Colour: white

AUD $415.00

AUD $311.25

  • Good hair now, pay later with Afterpay. Learn more
  • Free Delivery Australia wide
  • 21 day return period
  • 3 year warranty
GHD PLATINUM+ HAIR STRAIGHTENER IN WHITE

was AUD $415.00

AUD $311.25

25% OFF GIFT WORTH $55

The ghd platinum+ hair straightener - our first ever smart styler, so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature, at all times.

Featuring ultra-zone® with predictive technology, this ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 75% more shine** and 2x more colour protection*. Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs.

Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule.

For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.

It's time to rule the hair world with the ghd platinum+ white hair straightener.

*reduced breakage and 2 x less colour fade vs a styler working at 230°
**Proven to increase shine vs. naturally dried hair.

Our 1st Smart Styler

Monitors heat 250x per second to maintain 185ºC optimal styling temperature for 70% stronger hair*, 75% more shine**, and 2x more colour protection*.

More than a straightener

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

Personalised results

Ultra-zone® predictive technology recognises hair thickness & speed of styling and adjusts accordingly for results personalised to you.

Enhanced styling with less heat

With advanced infinity sensors to adapt power according to hair thickness and styling speed, for professional results with no extreme heat.

POWER COUPLE

Unlock professional end results - use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier.

AWARDS

With over 400 beauty awards won globally to date, ghd have championed innovation, performance and design over 20 years so you can enjoy a good hair day everyday.

4.4/5

Review Title

85%
Would recommend this to a friend
Showing 701 reviews

love it

great product! i've been loyal to GHD flat irons over 10years.
5 / 5
5 / 5
5 / 5
CMM30
New York
5/5
Age: 25 to 34
Gender: Female
Hair length: Long
Hair type: Wavy

Amazing

I bought it 2 weeks ago and I’m so proud. It works perfect and looks perfect as well
5 / 5
5 / 5
5 / 5
Alguna
Sydney
5/5
Age: 25 to 34
Gender: Female
Hair length: Long
Hair type: Frizzy, Thick, Straight

Disappointed

I was an original GHD user back in the day & I loved them but now nit do much. Not hot enough compared to others. I have fine hair which gets caught in the join of the two main pieces and rips hairs out of my head. Very scratchy.
2 / 5
2 / 5
2 / 5
Bobbington
Bristol
2/5
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Frizzy

Best Flat Iron

I did a lot of research before deciding to buy this flat iron. I'm glad I did! I can wear my hair straight or put curls in it. My hair feels shiny and healthy.
5 / 5
5 / 5
5 / 5
BelleBty
South Dakota
5/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length
Hair type: Wavy

High pitch buzzing noise

Brought this less than 1 month ago. They make a high pitch buzzing noise. I contacted customer services who said I could return them to be checked and they would be either sent back to me good to use or replaced. This process wouid take 14 days. I don’t have a spare pair to use while I wait so I’m still using them. I would never purchase direct with GHD again, I would always use a retailer in future.
1 / 5
1 / 5
1 / 5
Debi07
Leicestershire
1/5
Age: 55 to 64
Gender: Female
Hair length: Mid-Length
Hair type: Straight