¹ Vs competitor curler set to 190˚C. Lab test measuring time taken to form the same curl length(excluding max wand) 180-190˚C for 26mm, 190˚C for 32mm & conical. Lab test measuring time taken to form the same curl length.
² Consumer testing. Jan-Feb'24, an average of 73% of 921 consumers agree that the ghd chronos curve makes frizz-free curls & waves.
³ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity.
⁴ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁵ Technical test in lab on brunette hair, vs naturally dried hair
⁶Vs ghd classic tong.
⁷Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁸Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁹Heat-resistant bag and mat should only be used with ghd products.
*see promotion TERMS AND CONDITIONS