¹ no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² consumer testing, 148 women, July 2023.
³ technical test in a lab on brunette hair, measured vs naturally dried hair
⁴ vs ghd platinum+
⁵ vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁶ vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.