For the first time ever, we have tattooed our innovative stylers. Featuring acclaimed tattoo artist David Allen's stunning ethereal floral design, placed on a delicate pink colour; it's a beautiful tribute to those affected by breast cancer. Plus, €10 from every limited edition styler sold from the ghd ink on pink collection will be donated to the Irish Cancer Society.
My Tattoo. My Story.
My Tattoo. My Story. Campaign Video
For almost ten years now, David Allen, a Chicago-based tattoo artist, has made it his mission to help women reclaim their femininity after breast cancer and take back control of their body.Read David's Story
We chose Grace Lombardo, a real-life hero, to raise awareness of the ghd ink on pink collection. She went through a double mastectomy and reconstruction, and trusted David Allen to conceal her scars and enable her to take back some of the control that cancer took away.READ GRACE'S STORY
Molly was diagnosed with Breast Cancer in 2017, at the age of 31. After going through a double mastectomy and reconstruction, she came to David Allen’s studio on the 19th of December 2018 with her mum, Deborah (a Breast Cancer survivor herself), to have her scars concealed by him. Molly was kind enough to allow ghd to be a part of this life-changing experience.READ MOLLY'S STORY
*€10 per styler or hairdryer sold will be donated to the Irish Cancer Society, Charity registration number CHY5863 (Ireland)